Goldstar (PPAI 114031, Platinum), PPAI 100’s No. 16 supplier, has brought on Cathy Yonek as its new global director of digital experience.

• Yonek has more than 20 years of experience in the promo industry, including roles with ASI.
• She will lead Goldstar ’s digital transformation by modernizing its digital approach, updating data-sharing, eliminating manual processes and ensuring partners can quickly access the information they need to effortlessly place and manage orders. She is also managing a website refresh to optimize product searches and deliver a seamless user experience.
• The addition of Yonek aligns with Goldstar ’s upcoming rebrand, set to launch in January, signaling improvements for the brand and its partners across the board.

PCNA (PPAI 113079, Platinum), PPAI 100’s No. 3 supplier, is now offering the retail tech brand Zagg (parent company of mophie) with its line of portable chargers, power banks, car chargers, portable batteries and more.

• A key product is the Zagg Desk Mat with Wireless Charging, which provides a smooth, safe and central location for a laptop, keyboard, phone and other devices.
• Zagg products are available in the U.S. and Canada.

All American Writing Instruments (PPAI 113946, Silver) has launched PenScents, a new line of scented pens crafted to enhance branding efforts with a unique sensory experience.

• The pens are designed with a patented grip and infused with scents such as coffee, chocolate and lavender giving users an engaging, multi-sensory writing experience tied to core scent memories.
• PenScents incorporates Auracell, an eco-friendly U.S.-made plastic derived from sustainable resources that encapsulate long-lasting scents. Clients can choose full-color, 360-degree digital decoration or a one-color imprint.
• The pens will debut at The PPAI Expo 2025 in January.

For the third consecutive year, Atlantis Headwear (PPAI 753003, Standard Base) has partnered with the ONA Short Film Festival, an annual event in Venice, Italy, that combines sports-centered films with important social and environmental topics. This year the festival was held in September.

• The festival’s mission, to “inspire sustainable change through engaging stories,” aligns with Atlantis Headwear’s dedication to sustainability and innovation.
• In 2022, Atlantis and ONA designed a sustainable, unstructured cap that became a symbol of the event. Over the years, the partnership has deepened to extend beyond merchandise.
• This year, Atlantis Headwear and ONA co-produced a short film titled “Facing the Elements.” The film takes viewers on a journey through remote, untouched landscapes, showcasing the raw beauty of nature and emphasizes the importance of preserving it for future generations.