American Solutions for Business (PPAI 101656, Platinum) – the No. 10 distributor in the PPAI 100 – has announced that Taylor Borst has been promoted to vice president of vendor relations, marketing and events and that Dana Zezzo will be transitioning to vice president of strategic growth while remaining a member of the senior leadership team.

Since joining the Glenwood, Minnesota-based firm, Borst has quickly climbed the company ladder, being promoted to senior director of marketing and vendor relations just last year. “Taylor has made our organization better every day and contributes greatly to our presence in the industry,” says Justin Zavadil, president of ASB. “Her expertise, work ethic, attitude and relationships will continue to improve ASB, and she’ll be a fantastic addition to our senior leadership team.”

I’ve learned so much from Dana’s direction and mentorship, and I’m thrilled we get to continue our collaboration and growth in this next stage.”

Taylor Borst

VP of Vendor Relations, Marketing & Events, American Solutions for Business

Borst – a former PPAI Rising Star and a frequent #Online18 honoree – received the PPAI Regional Volunteer Award in 2023 for playing a crucial role in the evolution of the Upper Midwest Association of Promotional Professionals (UMAPP).

“I’m honored to step into this position and can’t wait for what’s ahead,” says Borst. “Over the last six and a half years, I’ve learned so much from Dana’s direction and mentorship, and I’m thrilled we get to continue our collaboration and growth in this next stage. I’m proud to continue serving our sales associates, support teams, home office and vendor partners. This wouldn’t be possible without our talented team, who works hard every day to ensure our impact is the best in the market.”

I’m excited to embrace this new role and focus on driving strategic initiatives that support ASB’s growth.”

Dana Zezzo

VP of Strategic Growth, American Solutions for Business

Since joining ASB in 2018, Zezzo has led vendor relations, marketing and events as vice president. “ASB has dramatically improved since Dana joined,” Zavadil says. “Much of that has been because of his dedication. I have complete confidence in him making the same type of impact as we grow in new ways.”

Zezzo’s transition will allow him to dedicate more focus to new initiatives, such as Canadian Solutions for Business, global expansion projects and ASB Athletics.

“I’m excited to embrace this new role and focus on driving strategic initiatives that support ASB’s growth,” says Zezzo. “The progress we’ve made is a direct result of the dedication and teamwork across ASB. This position provides an incredible opportunity to build on that momentum, explore new possibilities and strengthen our efforts in key areas. I’m also thrilled to see Taylor step into her new role on the senior leadership team, and I look forward to continued collaboration.”