Trader Joe’s once again grabbed U.S. shoppers’ attention with two viral bag releases — mini canvas totes and a stand-up collapsible grocery tote.
These totes have become the latest must-have products from the grocery store chain, earning viral attention on social media platforms like Instagram and TikTok. Fans posted how “cute” and “festive” the designs are. Others praised Trader Joe’s for its on-point design work, with one person posting, “Their graphic designers are so on the ball!”
These bags are super-affordable — starting at just 79 cents for the mini totes and $3.99 for the stand-up totes — spurring shoppers to get their own or for gifts before they sell out.
The mini canvas totes measure 13 inches long, 11 inches tall, and 6 inches wide, making them ideal for light shopping or on-the-go meals. They also sport cute designs like mistletoe mushrooms, festive ornaments, and a cheerful “Eat, drink, and be merry” message.
Since Trader Joe’s caters to casual shopping and heavier grocery trips, the chain released a larger, stand-up collapsible grocery tote that has also taken social media by storm.
This tote’s self-stabilizing design allows it to stand upright when placed in a car trunk, on a bus floor, or in a bicycle basket, preventing contents from spilling out during transit.
One TikTok user shared a video demonstrating how much the stand-up tote could hold, filling it with eggs, rice, and other groceries. She said, “It’s so good…so much fits in here.”
@_jessiechoi Im such a sucker for cute little bags….. but this one is sooo worth it and a good affordable gift! #traderjoes #reusablebag #♻️ ♬ original sound – _jessiechoi
Trader Joe’s limited-edition tote releases have caused a frenzy in the past. In February, when the grocery store chain released another collection of $2.99 mini totes, some people listed them for $1,000 on eBay.
These bags are no different—once word spread about the mini canvas totes and the stand-up collapsible grocery totes, shoppers rushed to get them before they disappeared from shelves.
Trader Joe’s acknowledges that it carefully creates functional totes perfectly suited to consumers’ lifestyles, so much so that people can’t wait to get them. The grocery tote’s product description says, “You’ve got places to go, people to see, and, more likely than not, stuff you’ve got to bring with you. That’s one reason why we’ve put so much effort into creating fun and functional reusable bags over the years (and inadvertently created a few Mini Tote crazes along the way…).”
Trader Joe’s ability to create such a flurry about an inexpensive everyday item on repeat with these two viral totes shows that the brand has tapped into understanding what makes their customers tick.
Shoppers can expect more of these quirky, practical products from Trader Joe’s that capture the spirit of fun.
