Wesco Marketing

Buyer personas help you better understand your ideal customers. These semi-fictional characters reveal insight into things like demographics, challenges and behaviors, allowing you to tailor your promo solutions to your target customers’ specific needs. Buyer personas are especially handy to help you find the right customers. You can use them to ensure you’re spending time […]

PPAI has its next staff leader. Drew Holmgreen joins the Association from Meeting Professionals International, the world’s largest association for meeting and events professionals, where he most recently served as Chief Experience Officer. He brings more than two decades of experience in strategic leadership, inclusion, brand development, experiential innovation, and organizational growth. His start date […]

Cap America (PPAI 111597, Platinum), PPAI 100’s No. 18 supplier, and Blue Generation (PPAI 174655, Platinum), PPAI 100’s No. 48 supplier, have announced a partnership geared toward amplifying the customer experience and product offering in the apparel industry. The duo’s goal with this partnership is to make it easier for customers to source cohesive branded merchandise from […]

The Consumer Product Safety Commission has approved a final rule to implement electronic filing of certificate information for regulated, imported consumer products and to revise requirements for Certificates of Compliance. Among its provisions, the new rule will require private labelers to certify domestic products, unless the manufacturer certifies the product. It also aligns the agency’s […]