Having a high-quality lead list is important for many reasons. For starters, it keeps you from wasting time on unqualified prospects, allowing you to focus on those most likely to convert. It also helps you boost your chances of engaging with those who are truly interested in your promo solutions. When it comes to email specifically, poor leads can cause low open rates, high bounce rates and missed opportunities.
If you’re planning to clean your list this month, borrow a few tips from Saleshandy’s Dhruv Patel. In this issue of PromoPro Daily, we share his guidance on how you can build a quality lead list for your cold emails.
1. Get clear on your ICP. Defining your ideal customer profile helps you target the right prospects, which ensures you achieve your desired results. Patel says once you know your ICP, learn about their main challenges and goals and document your findings.
2. Use multiple channels. Once you know your ICP, Patel recommends researching and identifying leads on multiple platforms. These could include social media channels and industry events as well as competitor analysis.
3. Simplify with the right tools. You don’t have to manually build an email list. Explore lead generation platforms that can help you with everything from managing conversations to filtering leads.
4. Verify your email addresses. Patel says this is key when you want to maintain a high-quality lead list. Email verification allows you to avoid invalid domains, temporary email addresses and emails that no longer exist. If you have a large list of email addresses, Patel says bulk verification can save you time and make sure your list stays clean.
5. Segment your leads. This allows for more relevant and impactful outreach, which means better engagement and results. Patel says it also allows you to create messages that resonate with different groups, which can help improve your chances of starting a conversation.
6. Regularly maintain your list. A lead list isn’t a one-and-done project. It needs continuous maintenance to stay relevant, Patel says. He recommends routinely removing unengaged contacts and adding new leads to your list. You should also track the status of each lead so you can follow up accordingly.
Make sure you’re focusing your time and efforts on the right prospects. You can improve the quality of your lead list by regularly updating it, segmenting your contacts and always aiming to show that you want to help your leads, not just sell some promo.
Compiled by Audrey Sellers
Source: Dhruv Patel is a lead generation and outbound expert with over 10 years of experience helping businesses turn cold outreach into lasting connections. He’s the co-founder of Saleshandy, a leading cold email tool.
