New York City-based distributor Snappy (PPAI 816234, Silver) has announced the acquisition of Covver, a platform specializing in branded merchandise, company stores and points-based recognition solutions.

“Covver’s expertise in swag and company store solutions perfectly complements Snappy’s proven track record of delivering exceptional gifting experiences at scale,” says Hani Goldstein, co-founder and CEO of Snappy. “Together, we’re creating a unified platform that simplifies how businesses approach gifting through swag, company stores and branded merchandise while continuing to deliver the joyful personalized experiences Snappy is known for.”

Covver’s expertise in swag and company store solutions perfectly complements Snappy’s proven track record of delivering exceptional gifting experiences at scale.”

Hani Goldstein

Co-founder/CEO, Snappy

Personalization & Innovation 

Covver’s capabilities include a global catalog of integrated swag vendors and a seamless company store solution with built-in points-based recognition systems.

  • The company was previously backed by TLV Partners, based in Tel Aviv, Israel, and has raised $7 million to date, TechCrunch reported.


Covver’s AI-driven customization tools allow businesses to auto-create personalized designs at scale featuring individual names, departments or milestones.  

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“We’re incredibly proud of what we’ve built at Covver,” says Roee Hemed, CEO of Covver. “By joining forces with Snappy, we’re unlocking new possibilities for our customers, including expanded product solutions and the ability to leverage Snappy’s trusted gifting platform. Combining our innovative technology with Snappy’s robust platform will deliver unparalleled solutions that empower businesses to harness AI-driven personalization to enhance their culture and foster meaningful connections.” 

  • Founded in 2015, Snappy serves more than 47% of Fortune 100 companies and has delivered more than 6 million gifts worldwide.


“This acquisition marks a major milestone in our journey to reshape the future of gifting,” Goldstein says. “By combining Covver’s innovative technology with Snappy’s trusted platform, we are delivering smarter, more scalable solutions that help businesses foster connections and show gratitude in powerful new ways.”