Ben Litvinas has joined Custom Ink (PPAI 594384, Silver), PPAI 100’s No. 17 distributor, as chief data and analytics officer.

• Litvinas brings more than 15 years of executive experience in data, analytics and machine learning/AI. Most recently, he was chief data & analytics officer for Altice USA, and also was SVP of data and analytics at Realtor.com.
• In this new role, he will consolidate Custom Ink’s data and analytics operations and lead the evolution of the company’s data strategy, governance and shared skill set.
• Litvinas is the latest in a series of senior leadership team hires and promotions under new CEO David Doctorow, who joined the companyin August 2024. Earlier this month, Arthur Chapin joined the company as chief product, design and technology officer and Bailey Rockwell Adrian has been promoted to vice president, power buyers.

“Ben brings a proven track record of leveraging data and advanced analytics to drive measurable business outcomes,” says David Doctorow, CEO of Custom Ink. “I worked with Ben at Realtor.com, and I saw his expertise in optimizing marketing investments, enhancing the customer experience, and deploying AI-driven solutions. I am confident that he and his team will ensure reliable data, develop key analytic capabilities, and accelerate our learning to elevate our operations throughout the company.”

Fort Worth, Texas-based supplier Bison Coolers (PPAI  697899, Standard-Plus) is included in Google’s upcoming Super Bowl ad campaign highlighting how small businesses are using AI and technology.

• Google’s “50 States, 50 Stories” campaign will feature 50 customer stories from all 50 states, with corresponding ads going live during the Super Bowl on February 9 through 50 local TV spots in their respective markets.
• The TV spot showcases Bison’s story of resilience, innovation and commitment to its community and country by telling how this small, family-owned business is taking on the big players in the industry by crafting quality products made with heart.

DLA Promotions (PPAI 802959, Standard-Base), reportedly the first fully philanthropic promotional products distributor, has donated more than $250,000 to Donate Life America, a nonprofit dedicated to organ, eye and tissue donation.

• One hundred percent of profits earned at DLA Promotions are returned to initiatives that promote and facilitate organ, eye and tissue donation.
• According to Donate Life America, more than 100,000 people are currently waiting for organ transplants in the U.S. Every eight minutes, another person is added to the national transplant waiting list. In 2023 alone, more than 46,000 transplants were performed from 23,000 donors, bringing renewed life to patients and their families.

“Reaching this $250,000 milestone is a testament to the dedication of our team and the generosity and foresight of our clients wanting to seamlessly give back,” says Barrett Hubbard, CEO of DLA Promotions. “By providing what businesses need every day, we are honored to support Donate Life America and use promotional merchandise for the greatest sustainable cause ever – increasing awareness and participation in organ, eye and tissue donation. Our clients are buying swag and saving lives.”