Coors Light has released game-changing merch that’s already getting a lot of attention as the excitement builds for the 2025 Super Bowl.
Zagwear (PPAI 184202, Gold) – the No. 45 distributor in the PPAI 100 – has partnered with the beer brand on its “Case of the Mondays” campaign around leaning into the post-game recovery mindset.
The distributor has designed set-to-go-viral Super Bowl merch, including:
- Chill Face Rollers made from actual Coors Light cans
- Sloth-inspired loungewear sets for the ultimate relaxed vibe
“Legendary brands like Coors Light understand that building a compelling brand narrative extends far beyond a Super Bowl ad,” says Lenny Polakoff, executive vice president and partner of Zagwear. “It’s about seamlessly integrating that story into the consumer experience in ways that ignite conversation and foster engagement. It’s exciting to see branded merchandise recognized as an essential element of that storytelling process.”
Lenny Polakoff
EVP/Partner, Zagwear
The Coors Light Chill Face Roller, featured in an Ad Age roundup of unique Super Bowl products, is a refreshing self-care tool “designed to combat even the toughest Case of the Mondays.” A user can insert a 12‑oz. can of Coors Light into the Chill Roller and then roll the tool on their face for a soothing, cooling effect.
Known for its high-profile merch, Zagwear partnered with Kraft Heinz’s beloved Jell-O brand to release the Jelly Collection, a line of fun inflatable furniture inspired by the classic Jell-O mold.
“Partnering with the world’s best marketers not only pushes our creative limits but also provides us a platform to execute these large-scale promotions,” Polakoff says.
Fans can be part of the conversation and check out the entire Coors Light “Case of the Mondays” collection.
