Every new quarter brings about new opportunities to improve your sales. You can refocus, adapt to changing trends and try new strategies. While there’s no clear-cut formula for success, using the right strategies can make a big difference in whether you achieve your goals.
Lead G2’s Emily Hartzell believes the most successful sales teams tend to home in on 8 specific strategies. In this issue of PromoPro Daily, we outline her thoughts on these key strategies, which include technology integration and better team alignment. Read on for some ideas that can potentially skyrocket your sales this quarter.
Breaking down departmental silos. This is essential for a unified approach, Hartzell says. She recommends using a centralized CRM and automation tools to maintain data consistency and help with cross-functional workflows.
Automating repetitive tasks. This is where AI can be especially helpful. Hartzell says you could use AI tools to analyze sales calls and gain actionable insights on how you could improve. You could also use chatbots for lead qualification or nurturing in the early stages of the sales process.
Using data to make decisions. According to Hartzell, it’s no longer optional to leverage data and AI to drive insights and optimize strategies. She advises investing in AI-driven tools for lead scoring, forecasting and segmentation to help your targeting efforts.
Offering self-service tools. This might look like offering a robust library of case studies or content. Prospects increasingly want self-serve options and digital-first experiences, and it’s crucial to adapt, Hartzell says.
Personalizing at scale. This is achievable with the right tools, according to Hartzell. For example, AI can help you tailor your proposals to individual preferences.
Emphasizing customer success. This begins with a well-rounded customer onboarding program and continues with regular communication. Hartzell recommends routinely getting feedback from your clients and incorporating what you learn into ways to create better experiences.
Engaging people across multiple channels. Use phone calls, email and LinkedIn to meet prospects where they are. Hartzell says you could also host webinars or live Q&As to create meaningful engagement opportunities.
Positioning executives as thought leaders. This builds credibility and adds authenticity to your brand. If you lead a team, consider contributing to blogs or podcasts to showcase your company’s promo expertise.
Consider how you can implement the strategies above. Maybe you can create more personalized experiences or use AI tools to analyze your sales calls. What matters is that you continue to learn and adapt, finding what works best for you and your team.
Compiled by Audrey Sellers
Source: Emily Hartzell is a VP, senior director for LeadG2.
