Ben Baker

This industry is different than it was 10 years ago and it will be even more different 10 years from now.

Begin fostering open dialogue and a sense of community today so you can count on your staff tomorrow.

I am tired of those within our industry using the word “swag.” If it is “stuff we all get,” then where is its value? When we call our medium swag, trinkets and trash, or worse, all we are doing is devaluing what we do for a living. We work with a tangible medium that does […]

PPAI’s new Get In Touch! industry branding campaign is extremely exciting and much needed. Launched last month, it’s a bold move by PPAI to change the perception of our industry from the outside in.

In the 20-plus years I have called myself a marketer (18 of them in promotional marketing), I have seen amazing technology changes and rush orders defined as anywhere from three weeks to three hours. I haven’t seen everything, but I have seen a lot. I started thinking, what is next? Where is the marketing industry—specifically the promotional marketing industry—going, and what can we expect to see over the next five years?