Moumita Das

Today’s changing demographics reflect age diversity and a healthy emphasis on education.

A New Study Gives Emphasis To The Role Of Promotional Products Within The U.S. Workforce

Transforming The Promotional Products Industry One Classroom At A Time

New PPAI Research Explores The Dynamic Relationship Between Tech And The Industry

New regulations establish significant rules for how the world deals with data.

  New Research Reveals How Brands And Agencies Value Promotional Products   As the marketing landscape continues to evolve, so must the processes and the people involved. Marketing is no longer a series of projects and campaigns; it is now an ongoing process of learning and engagement. Data have long played a role in efforts to drive business growth […]

Brands spend billions of dollars each year on efforts aimed at influencing consumers by following a traditional marketing model. The U.S. alone accounts for an estimated $298 billion in ad expenditures annually and was recently named the world’s largest advertising market. Developed in 1898 by one of advertising’s founding fathers, Elias St. Elmo Lewis, the […]

The health of the American economy rests in the hands of consumers in their prime spending years. Their attitudes, behaviors and spending habits are reflective of their formative years, and are shaped by the political, economic and social climate of that time period. For marketers, Millennials are the most important generation to come along in […]

Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. Those are some of the key messages coming out of PPAI’s latest groundbreaking study of consumers, conducted in September 2016 and fielded through Survey Sampling International with more than 1,000 consumers participating.