Seth Barnett

As the wants and needs of the people we sell to change, the way we sell is also changing. Today’s new market is driven by the Millennial generation, and they have taken the majority spot among U.S. workers and potential buyers. Members of the workforce’s youngest generation are helping to challenge traditional sales models and creating the necessity for new approaches to supply chain management within our industry.

The promotional products industry offers a fun, creative and unique landscape for students to achieve their academic goals through internships. There are many companies in our industry, both suppliers and distributors, that participate in collegiate intern programs. This is a way to showcase our industry and to highlight the possibilities that our industry holds, not only for a potential employee, but for a future marketer.

There are many intricacies to working with and selling to the Millennial generation but no step is more important than to understand how this buyer comes to market and what value they place on the businesses to which they choose to connect.