ppai events

Women’s Leadership Conference

Attendees will join women from diverse professional backgrounds as they exchange empowering business insights and celebrate successes.

WLC is the place to make connections, toast the PPAI Women of Achievement and broaden horizons on everything from corporate finance to AI and the value of keeping a beginner’s mindset.

Tickets Sold Out

icon (2)

Nashville, Tennessee

icon (3)

June 23-25, 2024

See You In Music City

Immerse yourself in sessions that empower you to command your worth, cultivate personal brands and foster meaningful relationships. At WLC 2024, expect unmatched networking, premium education, and keynote inspiration.

Session Topics

Beginner’s Pluck: Crushing Goals With A Beginner’s Mindset
Liz Bohannon is the Founder and CEO of Sseko designs, a fair-trade, woman owned company, which was started to provide income and educational opportunities to women in Uganda. You will hear her story and how having a Beginner’s Pluck mindset, throughout all levels of your career, leads to overcoming the thoughts that can hold you back, and propel you to meet your goals, inspire and motivate you.

 

Connecting for Success: Navigating Business with a Strong Industry NetworkUncover the strategies used by industry professionals who have successfully tapped into community resources for inspiration and support. Learn how to connect with experts who can help you navigate business challenges while exploring effective methods for creating your own supportive network. Discover steps for building meaningful connections and learn how to craft a unique story that truly resonates with your audience.

 

Celebrating 20 Years of Empowerment: The Legacy of the Women’s Leadership Conference

Did you know this is the 20 year anniversary of WLC? We will be paying special tribute to the women who started the conference, hear the story of how the event began, and the difference PPAI’s Women’s Leadership Conference has made in the industry.

 

Analytics Over Instincts: Analyzing the Culture Index

Recruiting, developing and leading the right people is critical to achieving your company’s goals. In this session, you’ll learn how to interpret the results of the Culture Index assessment to understand employee behaviors and traits. These insights can help improve job fit, team interactions and overall productivity in the workplace.

 

Women of the PPAI 100

Hear from a distinguished panel of leaders whose companies have earned the honor of being on the PPAI 100 list.  Their companies are at the forefront of the industry, excelling in innovation, professional development, online presence, industry faith, sustainability and employee happiness. Discover the paths their companies took to achieve top status and learn how they maintain this level of excellence.

 

Executive Presence in the New Media Landscape

By embracing a celebration mindset, leaders can elevate their focus from merely achieving goals to nurturing a culture of appreciation, motivation and growth. Celebrating wins, both big and small, not only boosts morale and fosters camaraderie but also reinforces a sense of purpose and accomplishment among team members. Also, learn the importance of celebrating your own achievements to maintain personal motivation and model a positive mindset for your team.

 

Owning Your Power

Leslie Short will delve into the concept of power, highlighting the unique strengths each individual possesses. Discover how to harness your innate abilities, recognize your weaknesses and effectively build a personal brand that leverages both. Through practical insights and inspiring examples, Short will guide you on how to navigate and transform your personal and professional life, making a significant impact in your journey.

 

AI and Analytics: Tools for Improving Business Operations

Hear from industry leaders who have successfully integrated technology and processes to significantly enhance efficiency and profitability. Discover various types of technology that can be implemented at different levels within a company and understand how AI can be leveraged to create substantial efficiencies. Learn about the critical aspects of data security and maintaining data integrity, while also exploring what to look for when evaluating technological options.

 

Data-Driven Decisions: Strategies for Leaders

Discover practical strategies for managing risks and optimizing costs while learning to effectively communicate financial performance to key stakeholders. By enhancing your ability to use data and financial models, you’ll be able to predict future outcomes and key performance indicators.

 

Future of Promo

Gain a deeper understanding of the unique challenges and opportunities the industry is currently facing and how it will affect the future of promo. Expect a dynamic exchange of ideas and perspectives that will equip you with knowledge and actionable strategies to thrive in the ever-changing industry landscape.

 

The Power of Energy & Celebration

By embracing a celebration mindset, leaders can elevate their focus from merely achieving goals to nurturing a culture of appreciation, motivation and growth. Celebrating wins, both big and small, not only boosts morale and fosters camaraderie but also reinforces a sense of purpose and accomplishment among team members. Also, learn the importance of celebrating your own achievements to maintain personal motivation and model a positive mindset for your team.

 

The Financial Conversation
No matter the position you hold at your organization, being able to be a part of any financial conversation is imperative. Whether it be P&L Statements, Budgets, Revenue, Forecasting, or many other topics, learn how to start and be an active participant in these discussions.

 

And more…

 

Roundtables
Interact, network, and connect with other WLC attendees in small groups and find out your shared experiences from this year’s WLC. What issues are top of mind and most important to you? What are the hot topics of the conference? What surprised you the most? What are the greatest takeaways? What motivated and inspired you?

 

Connections
The opportunity to connect at WLC has always been a priority, and woven into this year’s conference are many moments designed for you to collaborate and network. Connect with others during the morning activities, meals, receptions and celebrations, breaks, roundtable sessions, and in dine around dinners created specifically for you.

 

Women of Achievement
Let’s celebrate and honor the Women of Achievement for everything they have given to the promotional products industry, and all of those within it!

 

Women Supporting Women
Join us for a couple of community service projects supporting the women of Nashville. We will be making jewelry using guitar strings on Sunday and putting together hygiene and housing kits as part of the closing celebration on Tuesday.

Speakers

Leslie Short

Owner, The Cavu Group

Leslie Short

Leslie Short is owner of The Cavu Group, author of Expand Beyond Your Current Culture, and a DEI strategist with four decades of experience.  She has an accomplished background that includes running marketing and PR for FUBU, services as Corporate Operating  Strategist for blueprint + co., and starting several successful international businesses.  

Liz Bohannon

Founder/CEO, Sseko Designs

Liz Bohannon

Liz Bohannon is the Founder and CEO of socially conscious fashion brand Sseko Designs, which she founded in 2009 as a way to provide educational and economic opportunities for women in East Africa.  She is also the author of the bestselling book, Beginner’s Pluck: Build Your Life of Purpose & Impact Now. 

Dana Porter, MAS

Vice President of Information Services | SAGE

Dana Porter, MAS

Dana Porter, MAS is the Vice President of Information Services at SAGE. She serves on PPAI’s Regional Relations Committee and Government Relations Action Council. Dana has also participated in LEAD multiple years, served as chair of the PPEF Board of Trustees, was chair of WLC and was awarded iPROMOTEu’s A Women’s View 2022 Supplier Visionary Award.

Latisha Marshall

Senior Vice President of Operations, ePromos Promotional Products, LLC

Latisha Marshall

Latisha Marshall is the Senior Vice President of Operations for ePromos Promotional Products, LLC. She is a self-described “operations fanatic” with 20 years of promotional products experience.

Latisha is the current chair of PPAI’s DEI Task Force and she serves on the HPPA Board.

Andrea Kramer

President, City Apparel + Merch

Andrea Kramer

Andrea “Anni” Kramer serves as the President of City Apparel + Merch  Under her leadership and committed team, City has won numerous PPAI awards, including being named Greatest Companies to Work for multiple times, recognition for being a leader in Responsibility and Innovation, and has been a Pyramid Award winner.   

Ashley Colautti, MAS

Director of New Markets, Spector & CO.

Ashley Colautti, MAS

Ashley Colautti, MAS, Director of New Markets for Spector & CO., has been in the industry for nearly 20 years.  She is the current Chair of PromoKitchen, an industry not for profit that promotes education and mentorship. Ashley volunteers on the PPAI Professional Development and Certification Committee and is the past event chair of Brand Chain.  

Brenda Speirs

CEO, Buzztag

Brenda Speirs

Brenda Speirs is a veteran distributor and the CEO of Buzztag.  She is also the founder of The Ripple Collective, an organization of promotional products professionals who come together to support one another through a peer-supported community platform and private mentor teams.   

Brianna Mazze

Vice President of Compliance & Sustainability, St. Regis

Brianna Mazze

Brianna Mazze is the Vice President of Compliance & Sustainability at St. Regis.  She is a self-proclaimed earth, human, and animal activist and is actively developing a roadmap to net zero for St Regis, incorporating innovative decarbonization strategies and establishing measurable progress.  

Britney Godsey

Chief Revenue Office, Gold Bond, Inc.

Britney Godsey

Britney Godsey, Chief Revenue Office at Gold Bond, Inc. has over a decade of experience in the promotional products industry. She has spearheaded successful initiatives like the “One Tree Planted” give back program and the PPAI award-winning influencer kits. Britney has received various awards, including the PPAI rising star, Pyramid awards, and multiple social media trend setter spotlight awards. 

Claudeen Saxon

Executive Advisor, Culture Index

Claudeen Saxon

For the better part of 20 years, Claudeen Saxon, Executive Advisor at Culture Index, has worked with organizations to help them grow their business. From leading strategic client acquisition teams to turning around family businesses, she has a broad range of experience helping organizations achieve their goals and objectives.  

Dolly Duffy

Founder, WLC

Dolly Duffy

WLC Founder, Elizabeth “Dolly” Duffy is the Executive Director of the Notre Dame Alumni Association and Associate Vice President for University Relations. Dolly and her husband purchased Atchison Products in 1990 and the company was acquired in 2007 by BIC Graphic USA. Prior to purchasing Atchison Products, Duffy spent five years working in public relation, and she began her career as the Press Secretary for a U.S. Congressman. 

Emily Codner

Director of Affiliate Services, iPROMOTEu

Emily Codner

Emily Codner is the Director of Affiliate Services for iPROMOTEu. She began her career working for a small distributor before joining her current company.  In addition to Eimly’s work with iPROMOTEu, she is also a member of NEPPA’s Board of Directors, a member of the PPAI Women’s Leadership Conference Work Group and was named as a PPAI Rising Star for 2023.   

Erin Barton

Director, Business Transformations, Geiger

Erin Barton

Erin Barton is the Director, Business Transformations at Geiger, and over the past 15 years, she has been in the corporate and startup technology landscape. Erin holds an MA in Chinese Language from the University of Edinburgh in Scotland and an MS in International Business from London School of Economics in England. 

Erin Reilly

Founder/CEO, Pop! Promos

Erin Reilly

Erin Reilly is the Founder and CEO at Pop! Promos.  Starting the company as a Senior in college with a friend, the company has grown from a small startup to an organization with more than 125 employees.  Erin has served on the WLC Workgroup, and is currently serving on the PPAI Board. 

Carol Aastad, MAS

Founder, WLC

Carol Aastad, MAS

A Founder of WLC, Carol Aastad began her promotional products career as a salesperson in the early ‘80’s, and two years later she founded Harlen & Davis.   She sold her distributorship to Forrester Smith, and the company was later acquired by Geiger, where she worked until retiring. Carol was a member of SACDV, served on the CAAMP Board, is a past President of PPEF, and past PPAI Board Chair, and was inducted into the PPAI Hall of Fame in 2023.  

Denise Taschereau

Co-Founder and CEO, Fairware

Denise Taschereau

Denise Taschereau, Co-Founder and CEO at Fairware launched the company after realizing how difficult it was to source promotional merchandise that reflected the social and environmental priorities of the many of the brands and organizations she admired. She is currently a board member of PromoCares, and is PPAI’s Incoming Board Chair. 

Ellen Tucker, CAE, MAS

Vice President of Revenue and Expositions, PPAI

Ellen Tucker, CAE, MAS

Ellen Tucker, CAE, MAS, is the Vice President of Revenue and Expositions at PPAI and has been with the Association for 10 years.  She is responsible for driving the non-dues revenue for the association and leading development, operations and execution of the association’s in-person and virtual tradeshows.  

Lindsey Davis, MAS

Director, Sales & Professional Development, PPAI

Lindsey Davis, MAS

Lindsey Davis, MAS, is the Director, Sales & Professional Development at PPAI. She previously served as president of Solar Advertising, a promo supplier founded by her parents, and lead the company’s successful purchase by Raining Rose where she was the Director of Sales. Lindsey has served on the Promotional Products Education Foundation’s board of trustees and the PPAI Board, before joining the association’s staff in 2022. 

Jo-an Lantz, MAS

Founder, WLC

Jo-an Lantz, MAS

One of the Founders of the PPAI Women’s Leadership Conference, Jo-an Lantz, MAS is President & CEO of Geiger and a member of the Board of Directors. She represents Geiger as the sole US member of the international group WAGE (World Advertising Gift Exchange) and is their past President.  Jo-an has served on a variety of different industry groups and associations including being a former Chair of the Board of Directors of PPAI and has served twice on the PPEF Board, once as Chair.  A PPAI Hall of Fame 2009 inductee, Jo-an continues to be recognized throughout the industry 

Jodie Schillinger

Executive Vice President, Maple Ridge Farms

Jodie Schillinger

Jodie Schillinger is the Executive Vice President at Maple Ridge Farms and is also a member of the RRC. She has not only aspired to shape the vision & culture of Maple Ridge Farms, but also inspires the team to continuously elevate the brand. Tasting the flavor of excellence is a thing with her…it is her essence and her grit & she radiates it in all aspects of life.

Kara Keister, MBA, MAS

Promise Keeper, Social Good Promotions

Kara Keister, MBA, MAS

Kara Keister, MBA, MAS, Promise Keeper at Social Good Promotions, started her promotional professional career on the distributor side 14 years ago in sales. She was on the OPPA Board in 2015 and served as President of the Board 2017-2019. Kara has participated in LDW and LEAD, and was elected to the RAC Board in 2020, playing a pivotal role in the shift from RAC to the Regional Relations Committee. In 2022, Kara was appointed to the PPAI Board of Directors as the RRC Delegate.

Maribeth Sandford, MAS, CAS

CEO, BAGMAKERS

Maribeth Sandford, MAS, CAS

Maribeth Sandford, CEO of Bag Makers has been active in the promotional products industry for more than 40 years. In addition to being one of the founders of the PPAI Women’s Leadership Conference, Maribeth also served on the PPAI Board of Directors Suppliers Committee, Leadership Advisory Committee, and MAS/CAS Certification Board. She also participated in the Board of Directors PPEF Scholarship Committee and Regional Association Council.  

Mila Grigg

CEO, MODA Image and Brand Consulting

Mila Grigg

Mila Grigg, CEO at MODA Image and Brand Consulting has 20 years of branding expertise.  Her career began in the insurance industry before transitioning to the music industry, and then to a firm where she worked with athletes, entertainers, professionals, and businesses in brand and marketing.  Mila has been honored as a Forty under 40 recipient and a Woman of Influence by the Nashville Business Journal. 

Lori Bauer

CEO, iPROMOTEu

Lori Bauer

Lori Bauer, CEO at iPROMOTEu, has been in the industry for 26 years.  She joined the organization 2021 as the Senior Vice President of Affiliate Sales and Support and moved to her current role in February of this year. She has served on the board and as President for PPAF, and was previously on the Board of Trustees and Board Chair for PPEF.  Lori has long been a supporter of the Women’s Leadership Conference, serving on the WLC Advisory Group for multiple years.  Lori currently serves on the PPAI Board. 

Sarah Unruh, MAS

National Sales Manager, STAHLS

Sarah Unruh, MAS

Sarah Unruh, MAS, is the National Sales Manager for STAHLS. In this role, she is instrumental in driving growth and setting new standards. Sarah is a former educator turned promotional product powerhouse, and she began her journey in 2008 as a Distributor.

Liz Haesler

Global Chief Merchandising Officer, Polyconcept North America (PCNA)

Liz Haesler

Liz Haesler is the Global Chief Merchandising Officer, responsible for product – retail brands, and product development, supply chain and pricing. Liz brings product and supply chain experience from leadership roles at Target, Best Buy, Staples and Dicks Sporting Goods. Liz joined Polyconcept North America (PCNA) in 2019.

Michele Pytlinski

Senior Vice President of Client Strategy, Stran Promotional Solutions

Michele Pytlinski

Michele Pytlinski is the Senior Vice President of Client Strategy for Stran Promotional Solutions. She is a 12-year veteran to our industry, the co-chair of Stran’s “Women on The Rise” organization, and a proud member of CHIEF, the private network executive women rely on to raise their leadership game.

Tiffany Tarr, CAS

Vice President of eCommerce, Hit Promotional Products

Tiffany Tarr, CAS

Tiffany Tarr, CAS is the Vice President of eCommerce Hit Promotional Products. She has 21 years of experience in B2B sales, focusing on technology sales and solutions. Tiffany has volunteered with PPAM since 2009, and has been on their Board of Directors, Secretary, Treasurer, Vice President, and President. She was awarded PPB Rising Star, was on the team that won PPAI Industry Collaborator and seven PPAI Technology Awards.

Agenda

Sunday

June 23, 2024

Event

Location

Time

Badge Pickup

2 p.m. - 5 p.m. CT

Come & Go Activity, Halo Missions

4 p.m. - 6 p.m. CT

First Time Attendee Reception

4:30 p.m. - 5:30 p.m. CT

Happy Hour

5 p.m. - 6 p.m. CT

Opening Reception

6 p.m. - 8 p.m. CT

After Party

8 p.m. - 10 p.m. CT

Monday

June 24, 2024

Event

Location

Time

Wellness Activity, Yoga

6:30 a.m. - 7:15 a.m. CT

Product Pickup

7:30 a.m. - 9:00 a.m. CT

Breakfast

7:30 a.m. - 8:45 a.m. CT

Welcome

8:45 a.m. - 9 a.m. CT

Beginner's Pluck: Crushing Goals with a Beginner's Mindset

9 a.m. - 10 a.m. CT

Break

10 a.m. - 10:15 a.m. CT

Connecting for Success: Navigating Business with a Strong Industry Network

10:15 a.m. - 10:45 a.m. CT

Celebrating 20 Years of Empowerment: The Legacy of the Women's Leadership Conference

10:45 a.m. - 11:30 a.m. CT

Group Photo

11:30 a.m. - 11:45 a.m. CT

Women of Achievement Lunch

11:45 am - 1:15 p.m. CT

Culture Index

1:15 p.m. - 2:30 p.m. CT

Break

2:30 p.m. - 2:45 p.m. CT

Women of the PPAI 100

2:45 p.m. - 3:45 p.m. CT

Executive Presence in the New Media Landscape

3:45 p.m. - 4:45 p.m. CT

Closing

4:45 p.m. - 5:00 p.m. CT

Emerging Leaders Meetup

5:00 p.m. - 6:00 p.m. CT

Dine Around Dinner

6:30 p.m. - 9:30 p.m. CT

Tuesday

June 25, 2024

Event

Location

Time

Wellness Activity, Walking/Running Tour of Nashville

6:30 a.m. - 7:30 a.m. CT

Breakfast

7:30 a.m. - 8:45 a.m. CT

Welcome

8:45 a.m. - 9:00 a.m. CT

Owning Your Power

9:00 a.m. - 10:00 a.m. CT

Break

10:00 a.m. - 10:15 a.m. CT

AI and Analytics: Tools for Improving Business Operations

10:15 a.m. - 11:30 a.m. CT

Data-Driven Decisions: Strategies for Leaders

10:15 a.m. 11:30 a.m. CT

Round Tables

11:30 a.m. - 12:30 p.m. CT

Lunch

12:30 p.m. - 1:30 p.m. CT

Group Photo

1:30 p.m. - 1:45 p.m. CT

Future of Promo

1:45 p.m. - 2:45 p.m. CT

The Power of Energy & Celebration

2:45 p.m. - 3:45 p.m. CT

Closing Remarks

3:45 p.m. - 4:00 p.m. CT

Closing Reception / Service Project

4:00 p.m. - 5:30 p.m. CT

The Hutton Hotel

Description

1808 West End Avenue
Nashville, Tennessee

Prices

Group Rate: $249 per night

 

If you need assistance with hotel reservations, call (615) 340-9333. When booking reservations online, include the group code, 238240621PPAI. Group rates are available through May 24.

 

PPAI has secured a discounted group rate.

 

To take advantage of this discount, please select Book With PPAI during registration. If you have already registered, please select Modify Registration from your confirmation email. For assistance modifying your registration, email

EVENTS

Get To Know The 2024 PPAI Women Of Achievement

This year’s recipients are Janet McMaster, MAS, and Joy Smith, MAS. WLC attendees will toast these exemplary industry women during a special recognition luncheon at WLC.