Leadership Development Workshop

PPAI's Leadership Development Workshop focuses on developing future regional leaders and enhancing relationships between the regional nonprofit associations in the promotional products industry. This annual event provides regional association leaders with comprehensive training and networking opportunities--the peer-to-peer interaction fosters and enhances relationships among all the regional associations.



Event Agenda

Tuesday, October 11, 2022

8:45 - 9:10 AM CST

Opening Session, Welcome

Speakers: Dale Denham, MAS+, PPAI and Brian Deissroth, CAS, Augusta Sportswear Brands

Location: Val Verde

9:10 - 10:10 AM CST

Opening Session, Leadership and Teamwork Collaboration

Speaker: Jason Jones, Ph.D.

Session Description: Jason will provide great insight into how to attract, retain and engage membership. You will have the opportunity to hear different ways to connect and collaborate with members, both new and experienced. All of which can lead to increased volunteerism and revenue, making your regional association even stronger.

Location: Val Verde

Designation:  MAS, 1.0

10:15 - 11:10 AM CST

Breakout Sessions 1

1.1 Technology Exchange – Best Practices For Regional Board
Speaker: Damon Subasa, MAS, Peerless Umbrella Co.
Session Description: Be sure to bring your questions technology headaches and issues and get much needed answers. Everything from being more efficient, cybersecurity, password managers, tech tools and more will be discussed.
Location: St. Genevieve
Designation: MAS, 1.0


1.2 Advocacy: LEAD Local
Speakers: Brian Deissroth, CAS, Augusta Sportswear Brands, Paul Kiewiet, MAS+, BrandKiwi, LLC, MiPPA, and Maurice Norris, MAS, PPAI
Session Description: With the everchanging issues in legislation, now more than ever it is so important to be involved and know what is going on with new laws that will affect your business. Come to this session to hear and discuss ways to better interact with government and build the important relationships with your local politicians. Hear firsthand success stories of how being involved affected new legislation.
Location: Su Vino
Designation: MAS, 1.0

1.3 What Do The Best Board Members Do?
Speakers: Sue Selseth, UMAPP, Patti Ward, PAPPA, TRASA, Carol
Boutwell, NEPPA
Session Description: Board members and Executive Directors work as a team
help to build a stronger Regional Association. From those not in a Board
Member role, hear and discuss how different personalities can work
and thrive together to meet your goals. Association structures,
needed documents and positive experiences with Board members
will be on topic.
Location: Spicewood
Designation: MAS, 1.0

11:15 - 12:10 PM CST

Breakout Sessions 2

2.1 Legal Guidelines
Speaker: Cory Halliburton, JD, Freeman Law
Session Description: The daily legal ins and outs can feel like a lot to learn. Come to this session to talk about the day-to-day legal information you need. Topics such as how long you should keep documents and making them your own will be discussed, along with the importance of confidentiality agreements, legal guidelines and pitfalls, and other legal issues you may have.
Location: Spicewood
Designation: MAS, 1.0

2.2 Sustainable Practices For Events and Tradeshows
Speakers: Anne Stone, CAE, MAS, PPAI, Khris Harris, CEM, CAS, PPAI
Session Description: Learn – Do – Teach is an important mindset in sustainability. In this session the importance of asking and finding out what your vendors and their facilities do to be sustainable will be discussed as well as solutions for delivering carbon neutral events.
Location: St. Genevieve
Designation: MAS, 1.0

2.3 What Do The Best Executive Directors Do?
Speakers: Brian Deissroth, CAS, Augusta Sportswear Brands, Meredith Wallace, MAS, Grapevine Designs, Steven Lazarus, MAS, Promotional Breezes.
Session Description: You heard about what the best Board Members do and now it’s time to hear about what the best Executive Directors do. This interactive session will focus on best practices, positive experiences and the Executive Directors’ strengths.
Location: Su Vino
Designation: MAS, 1.0

1:20 - 2:20 PM CST

Breakout Sessions 3

3.1 Membership Recruitment And Retention
Speakers: Cassondra Franze, HPPA, PPAS and Parker Stephens, T-Shirt Tycoon, and Pat Patton, CAS, PPAI
Session Description: Growing your regions’ membership and retaining both new and existing members is always important, but it can also be a challenge. This session will discuss those challenges and ways to overcome them. New ideas, what’s working and benefits that can be offered will all be points of topic.
Location: St. Genevieve
Designation: MAS, 1.0

3.2 Working Session: Regional Financial Benchmarking (Invitation Only)
Speaker: Robert McLean, CPA, CAE, CEM, Axiom Plus
Location: Spicewood
Designation: MAS, 1.0

3.3 Digital Marketing And Email Marketing, Best Practices
Speakers: Colet Williams, PPAI and Dara Cormany, MAS, PPAI
Session Description: Both digital and email marketing play a big role in today’s world. In this session the day to day and best practices of these important marketing tools will be discussed.
Location: Su Vino
Designation: MAS, 1.0

3:15 - 4:15 PM CST

Promotional Products Work (PPW)

Speaker: Lindsey Davis, MAS, PPAI
Session Description: Hear the positive stats of PPW and the success of PPW Expo. You will have the opportunity to talk about and learn how to use the PPW information to the benefit of your region, and gain insight into easy to use tools.
Location: Val Verde
Designation: MAS, 1.0

Wednesday, October 12, 2022

9 - 10 AM CST

Breakout Sessions 4

 4.1 Tradeshows
Speakers: Khris Harris, CEM, CAS, PPAI and Melissa Massey, CAS, PPAI
Session Description: In-person tradeshows are back! Whether you are putting on a tradeshow or attending one, there is so much to do and a lot to know. Hear the best tips and tricks to be successful and get the most out of every tradeshow.
Location: Spicewood
Designation: MAS, 1.0

4.2 Incoming Chairs – What I Wish I Knew
Speakers: Robert McLean, CPA, CAE, CEM, Axiom Plus and Lindsey Davis, MAS, PPAI
Session Description: In this session you will hear firsthand experiences about being a Chair. From things you already know, to surprises you wouldn’t expect, they will all be discussed.
Location: St. Genevieve
Designation: MAS, 1.0

10:05 - 11:30 AM CST

Solution Generating Roundtables

Session Description: Now is the time to come together, talk in smaller groups and brainstorm with each other. 
Location: Val Verde
Designation: MAS, 1.5

11:30 - 12 PM CST

Open Discussion And Townhall

Speakers: Dale Denham, MAS+, PPAI and Brian Deissroth, CAS, Augusta
Sportswear Brands
Location: Val Verde
Designation: MAS, .5


Event Speakers

 Anne Stone, CAE  

 Director, Member Engagement 

 PPAI 

 Brian Deissroth, CAS 

 Senior Key Accounts Manager 

 Augusta Sportswear Brands  

 Carol Boutwell 

 Executive Director 

 New England Promotional Products Association 

 Cassondra Franze 

 Executive Director 

 PPAS/HPPA 

 Colet Williams, M.Ed. 

 Digital Marketing Manager 

 PPAI 

 Cory Halliburton 

 Attorney 

 Freeman Law, PLLC 

 Dale Denham, MAS+ 

 President & CEO 

 PPAI 

 Damon Subasa, MAS 

 Director Of Technology 

 Peerless Umbrella 

 Dara Cormany, MAS 

 Marketing Manager 

 PPAI 

 Jason Jones, Ph.D. 

  

  

 Khris Harris, CEM, CAS 

 Show Manager 

 PPAI 

 Lindsey Davis, MAS 

 Promotional Products Work Manager 

 PPAI 

 Maurice Norris 

 Public Affairs Manager 

 PPAI 

 Melissa Massey 

 Supplier Sales Manager 

 PPAI 

 Meredith Wallace 

  

 Grapevine Designs 

 Patti Ward 

 Executive Director 

 TRASA/PAPPA 

 Parker Stephens 

 Sales Manager 

 T-Shirt Tycoon Solutions Inc. 

 Paul Kiewiet, MAS+ 

 Executive Director 

 MiPPA 

 Robert (Bob) McLean, CPA, CAE, CEM 

 Chief Financial Officer 

 Axiom Plus 

 Steven Lazarus, MAS 

 Vice President Of Sales And Marketing 

 Promotional Breezes 

 Sue Selseth 

 Executive Director 

 UMAPP 


Sponsors