Register Now Overview

Sunday, August 11,2019

  • 1:00 PM - 5:00 PM

    Registration · Registration Desk

  • 6:00 PM - 7:30 PM

    Opening Reception and Dinner · Myanmar Courtyard

    Join your fellow NALC attendees and Rising Star recipients for an opening night dinner and drinks gathering. Enjoy the delicious food cooked up at the action stations and fun coversations with long-time friends and new connections.

  • 7:30 PM - 9:30 PM

    Rising Star Awards and Entertainment by Four Day Weekend · Mandalay Ballroom
    · Four Day Weekend

    After dinner and drinks we will move inside to the Mandalay Ballroom for the Rising Star Awards show, hosted by Four Day Weekend. Four Day Weekend is a critically-acclaimed comedy troupe and the longest-running live show in the Southwest having performed more than 6,000 shows.

Monday, August 12,2019

  • 7:30 AM - 8:45 AM

    Registration · Las Colinas Ballroom Foyer

  • 7:45 AM - 9:00 AM

    Networking Breakfast · Rhapsody (lake level)

    Start your day off with a tasty breakfast. A great chance to get a little networking in before the education begins.

  • 9:15 AM - 9:30 AM

    Welcome · Las Colinas Ballroom Salons DE
    · Paul Bellantone, CAE
    · Brittany David, MAS

  • 9:30 AM - 10:30 AM

    Leadership Lessons From Mount Everest · Las Colinas Ballroom Salons DE
    · John Beede

    John Beede will share his experiences on how to lead and direct decision-making, even in spite of amidst one of the world’s Earth’s harshest environments. Even though we won’t be visiting Mount Everest during the North American Leadership Conference, we will be hearing Beede’s triumphant story. He will be challenge attendees to discover “Mount Everest” in their own lives, whether in business or personal, and how to address the following four areas: • Risk Reduction: Masterfully answering, “What can go wrong?” • Team Decisiveness: “Yes” and “No” when lives—and livelihood—are at stake. • Overcoming Doubt: Conquering fear in others—and yourself. • Communication: Hearing feedback and, in turn, serving.

  • 10:30 AM - 10:45 AM

    Networking Break · Las Colinas Ballroom Foyer

  • 10:45 AM - 11:45 AM

    Making (Some) Sense of the Economy · Las Colinas Ballroom Salons DE
    · Michael Davis, Ph.D.

    Michael Davis, Ph.D., economist, and senior lecturer at Southern Methodist University’s Cox School of Business will be leading us through a discussion of the current state of the economy and it's possible effects on the promotional products industry.

  • 12:00 PM - 1:15 PM

    Networking Lunch · Rhapsody

    Gather in Rhapsody, on the lake level, for some delicious food and engaging conversations with your fellow attendees.

  • 1:30 PM - 2:45 PM

    Experience Design is the New Imperative · Las Colinas Ballroom Salons DE
    · Russ Klein, CEO of American Marketing Association

    Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.

  • 2:45 PM - 3:00 PM

    Networking Break · Las Colinas Foyer

  • 3:00 PM - 4:15 PM

    End-Buyer Panel · Las Colinas Ballroom Salons DE

  • 4:15 PM - 5:00 PM

    Day 1 Wrap Up · Las Colinas Ballroom Salons DE

  • 6:30 PM - 9:30 PM

    Networking Dinearounds · Offsite Local Restaurants

    Dine with your peers at a local restaurant, based on your cuisine preference indicated at registration. Groups will be paired up to provide you with the ultimate networking dinner! Attendees will receive information about their dinearound group and restaurant at least one week before the event. Your meal is included with your registration (alcohol excluded).

Tuesday, August 13,2019

  • 7:30 AM - 9:00 AM

    Networking Breakfast · Rhapsody (Lake Level)

  • 9:00 AM - 9:15 AM

    Morning Kickoff · Las Colinas Ballroom Salons DE

  • 9:15 AM - 10:45 AM

    Leaders Make The Necessary Changes · Las Colinas Ballroom Salons DE
    · Gary Garfield

    Turning around a company that has had years of low profits, poor cash flow, and stagnant growth to six years of record breaking profits does not happen by accident. Gary Garfield achieved just this at Bridgestone Americas. Profits grew 500% during his six years as the CEO. In this keynote, Garfield will talk about his journey of leading an iconic brand through explosive growth and profit by changing the focus of the organization, breaking down silos, and changing a tire manufacturer into a marketing company. With a thoughtful approach, audiences will be able to glean takeaways for whatever change their business may be facing

  • 10:45 AM - 11:00 AM

    Networking Break · Las Colinas Ballroom Foyer

  • 11:00 AM - 12:15 PM

    Maintaining a High Performance Culture · Las Colinas Ballroom Salons DE
    · Don Rheem

    Science has revealed more about the brain in the last five years than in the previous thousand. The implications for organizational health and prosperity, as well as employee retention and wellness are nothing short of astounding. Much of what has been assumed and thought to be true about effective management techniques and human relations in business turns out to be not simply ineffective, but dangerous. Don Rheem, the founder and CEO of E3 Solutions, delivers a one-hour primer on the science of employee engagement. He will review some of the latest research findings and neuroscience directly related to employee behavior in the workplace and how organizational leaders can achieve literally breakthrough results in workplace performance by creating the conditions that fit with what we now know the brain needs to truly thrive.

  • 12:15 PM - 1:30 PM

    Networking Lunch · Rhapsody

  • 1:30 PM - 2:30 PM

    IT Strategy For the Non-IT Executive · Las Colinas Ballroom Salons AB
    · Jim Maholic

    Creating a compelling and aspirational IT strategy involves far more than choosing the right technology. Come join us as we discuss the key management considerations for developing and executing a successful IT strategy. Jim Maholic, a two-time CIO and award-winning author, will share the following: • The SEAR Imperative: the lens through which all executive decisions are made • The three dimensions of a transformative IT strategy • Understanding the nine core considerations for a successful IT strategy (hint: technology is not the most important consideration) • And much more

  • 1:30 PM - 2:30 PM

    Recognition and Feedback · Las Colinas Ballroom Salons DE
    · Don Rheem

    Recognition and feedback are two of the most effective tools available to managers and leaders to change the behaviors of employees and to more generally improve the workplace culture. Human beings are hardwired with curiosity about how others perceive their value. We are herd animals, born with a subconscious need and desire to be in a group where our chances of success are significantly higher than if we are isolated and alone. As a result, we have this hardwired need to know, in effect, “am I valued by the group, am I important, do they see how I am contributing?” Great managers use recognition and feedback both relationally (to improve and sustain high-quality interpersonal relationships) and strategically (to improve performance and accountability). E3 Solutions has sifted through some of the best materials and research related to giving effective recognition and feedback and added some of our unique insights related to adult attachment and social baseline theory to bring what we believe is the most effective resource available today on how to improve the quality and outcomes from the praise, gratitude, and constructive feedback given by managers and leaders.

  • 2:30 PM - 2:45 PM

    Networking Break · Las Colinas Ballroom Foyer

  • 2:45 PM - 4:00 PM

    Navigating the New Trade Landscape · Las Colinas Ballroom Salons DE
    · Fred Hochberg

    In this session, Fred Hochberg will help NALC attendees understand how to navigate today's shifting trade landscape, including advice on how to succeed overseas and utilize existing U.S. government resources to win big deals. He will also challenge audiences to consider innovative solutions to forge a new bipartisan consensus on trade, including the importance of correctly framing the issue (it's about exports, not trade) and recommending ways of engaging policymakers (employees should know when their paycheck comes from export sales).

  • 4:05 PM - 4:25 PM

    Final Motivating Thoughts · Las Colinas Ballroom Salons DE

    Coach Reginald Samples knows what it takes to inspire and motivate his high school football team to succeed—and strive to become the best versions of themselves. One of his major recognitions includes being nominated by the Dallas Cowboys as the 2018 Don Shula NFL High School Coach of the Year; a prestigious award given to the best coaches at the high school. Before you break for the evening for dinner and activities, Samples will share his strategies for a successful transformation, which will include tangible and intangible solutions. His message will stir ideas about changes that can be made, both personally and professionally, and remind attendees of their own power to evolve.

  • 4:30 PM - 4:45 PM

    Day 2 Wrap Up · Las Colinas Ballroom Salons DE · Lobby

  • 5:30 PM - 9:30 PM

    NALC & Tech Summit Networking Event · AT&T Stadium

    This year’s NALC & Tech Summit Networking event, sponsored by Essent, will be held at the AT&T Stadium in Arlington, Texas on Tuesday August 13th. Punt, pass and kick games, and a chance to appear on one of the world’s largest HD video screens, are among the highlights. A stadium tour and a group photo on the 50-yard line—that’s usually adorned with an iconic blue star—are also planned. Buses will begin departing the Omni Mandalay at 5:30PM.