Overview

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Sunday, August 11,2019

  • 1:00 PM - 5:00 PM

    Registration · Las Colinas Ballroom Foyer

  • 5:30 PM - 6:00 PM

    Networking Reception · Myanmar Courtyard

  • 6:00 PM - 7:30 PM

    Opening Dinner · Myanmar Courtyard

Monday, August 12,2019

  • 7:30 AM - 8:45 AM

    Registration · Las Colinas Ballroom Foyer

  • 7:45 AM - 9:00 AM

    Networking Breakfast · Rhapsody (lake level)

  • 9:00 AM - 9:30 AM

    Welcome and State of the Industry Update · Las Colinas Ballroom Salons D-F
    · Paul Bellantone, CAE
    · Brittany David, MAS

  • 9:30 AM - 10:30 AM

    Leadership Lessons From Mount Everest · Las Colinas Ballroom Salons D-F
    · John Beede

    John Beede will share his experiences on how to lead and direct decision-making, even in spite of amidst one of the world’s Earth’s harshest environments. Even though we won’t be visiting Mount Everest during the North American Leadership Conference, we will be hearing Beede’s triumphant story. He will be challenge attendees to discover the own “Mount Everest” in their own lives, whether in business or personal, and how to address the following four areas: • Risk Reduction: Masterfully answering, “What can go wrong?” • Team Decisiveness: “Yes” and “No” when lives—and livelihood—are at stake. • Overcoming Doubt: Conquering fear in others—and yourself. • Communication: Hearing feedback and, in turn, serving.

  • 10:30 AM - 10:45 AM

    Networking Break · Las Colinas Ballroom Foyer

  • 10:45 AM - 11:45 AM

    Making (Some) Sense of the Economy · Las Colinas Ballroom Salons D-F
    · Michael Davis, Ph.D.

    Michael Davis, Ph.D., economist, and senior lecturer at Southern Methodist University’s Cox School of Business will be leading us through a discussion of the current state of the economy and its possible effects on the promotional products industry

  • 12:00 PM - 1:15 PM

    Networking Lunch · Rhapsody

  • 1:45 PM - 3:00 PM

    Experience Design is the New Imperative · Las Colinas Ballroom Salons D-F
    · Russ Klein, CEO of American Marketing Association

    Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building

  • 3:00 PM - 3:20 PM

    Networking Break · Las Colinas Foyer

  • 3:20 PM - 4:20 PM

    End-Buyer Panel

  • 4:20 PM - 5:00 PM

    Day 1 Wrap Up

  • 6:30 PM - 9:30 PM

    Networking Dinearounds · Offsite Local Restaurants

Tuesday, August 13,2019

  • 7:30 AM - 9:00 AM

    Networking Breakfast · Rhapsody (Lake Level)

  • 9:00 AM - 9:15 AM

    Morning Kickoff · Las Colinas Ballroom Salons D-F

  • 9:15 AM - 10:45 AM

    Leaders Make The Necessary Changes · Las Colinas Ballroom Salons D-F
    · Gary Garfield

    Turning around a company that has had years of low profits, poor cash flow, and stagnant growth to six years of record breaking profits does not happen by accident. Gary Garfield achieved just this at Bridgestone Americas. Profits grew 500% during his six years as the CEO. In this keynote, Garfield will talk about his journey of leading an iconic brand through explosive growth and profit by changing the focus of the organization, breaking down silos, and changing a tire manufacturer into a marketing company. With a thoughtful approach, audiences will be able to glean takeaways for whatever change their business may be facing

  • 10:45 AM - 11:00 AM

    Networking Break · Las Colinas Ballroom Foyer

  • 11:00 AM - 12:15 PM

    Maintaining a High Performance Culture · Las Colinas Ballroom Salons D-F
    · Don Rheem

    Science has revealed more about the brain in the last five years than in the previous thousand. The implications for organizational health and prosperity, as well as employee retention and wellness, are nothing short of astounding. Much of what has been assumed and thought to be true about effective management techniques and human relations in business turns out to be not simply ineffective, but dangerous. Don Rheem, the founder and CEO of E3 Solutions, delivers a one-hour primer on the science of employee engagement. He will review some of the latest research findings and neuroscience directly related to employee behavior in the workplace and how organizational leaders can achieve literally breakthrough results in workplace performance by creating the conditions that fit with what we now know the brain needs to truly thrive.

  • 12:15 PM - 1:30 PM

    Networking Lunch · Rhapsody

  • 1:30 PM - 2:30 PM

    Breakout Session - Recognition and Feedback · Las Colinas Ballroom Salons D-F
    · Don Rheem

    Recognition and feedback are two of the most effective tools available to managers and leaders to change the behaviors of employees and to more generally improve the workplace culture. Human beings are hardwired with curiosity about how others perceive their value. We are herd animals, born with a subconscious need and desire to be in a group where our chances of success are significantly higher than if we are isolated and alone. As a result, we have this hardwired need to know, in effect, “am I valued by the group, am I important, do they see how I am contributing?” Great managers use recognition and feedback both relationally (to improve and sustain high-quality interpersonal relationships) and strategically (to improve performance and accountability). E3 Solutions has sifted through some of the best materials and research related to giving effective recognition and feedback and added some of our unique insights related to adult attachment and social baseline theory to bring what we believe is the most effective resource available today on how to improve the quality and outcomes from the praise, gratitude, and constructive feedback given by managers and leaders.

  • 1:30 PM - 2:30 PM

    Breakout Session -Trending Topic · Las Colinas Ballroom Salons A-C

  • 2:30 PM - 2:45 PM

    Networking Break · Las Colinas Ballroom Foyer

  • 2:45 PM - 4:00 PM

    Closing Keynote · Las Colinas Ballroom Salons D-F

  • 4:00 PM - 4:30 PM

    Day 2 Wrap Up

  • 6:00 PM - 9:30 PM

    Final Night Networking Event

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