Women's Leadership Conference

The vision of the PPAI Women’s Leadership Conference is to create an engaging, collaborative community that enables diverse women in the promotional products industry to be authentic, learn together and from each other, and build relationships that’ll grow throughout the year.

Throughout the year, look for WLC-sponsored webinars that feature content specifically for women in our industry, as well as other opportunities to connect with the Women’s Leadership Conference community.

Register For Women's Leadership Conference

Event Agenda

Sunday, June 26, 2022

Noon - 3 PM ET

Community Service Project

Join the WLC Community in giving back to the city of Charlotte, North Carolina, through a community service activity. Spots are limited so register early.

5:15 - 6 PM ET

WLC First Timers Reception

All first-time WLC attendees are invited to join this networking reception hosted by the PPAI WLC Workgroup. 

6 - 9 PM ET

Woman Of Achievement Celebration And Reception

Join us as we celebrate the PPAI 2022 Woman of Achievement and the opening of the PPAI Women's Leadership Conference.

Speakers: Dawn Olds, MAS, Halo; Roni Wright, MAS, The Book Company; Anne Stone, CAE, PPAI

Monday, June 27, 2022

7 - 7:45 AM ET

Optional: Morning Yoga

Join us for morning yoga and set yourself up to be focused, relaxed and ready to engage in WLC!

Speaker: Roni Wright, MAS, The Book Company

7:45 - 8:45 AM ET


8:45 - 9 AM ET


Speaker: Dawn Olds, MAS,Halo

9 - 10 AM ET

General Session: Harnessing Innovation: Turning Raw Ideas Into Powerful Results.

How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs. Frasca blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. Her inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results. 

Speaker: Sara Frasca

10 - 10:30 AM ET

Promo Snack

PromoSnack; Like a quick fix for your brain, dished up by some of the industry’s leading influencers.

Speaker: Anne Stone, CAE

10:30 - 11 AM ET


11 - Noon ET

General session: Embracing Digital Transformation

Business leaders need a cohesive business strategy to embrace digital transformation to thrive in the decade to come.  We will discuss what successful digital transformation involves including the critical success factors to success in your digital transformation journey.  One of the most important success factors is identifying the people to lead and drive the transformation that can engage the entire organization. Every journey will be different, but this session will give you a strong start to lead or support digital transformation in your organization.

Speaker: Dale Denham, MAS+, President/CEO, PPAI

Noon - 1 PM ET


1:15 - 2:15 PM ET

General Session: Zoom Out: Using A Whole Human Approach To Build High Performance Teams

Are you looking for a reboot in your motivation? When you’re working with your team in the post-pandemic workplace do you miss the engagement you had before or do you sometimes feel just ….lost? Whether you’re putting together a team for the first time, leading a team you’ve known forever, or just starting on your career path, taking time to pause and rewrite your roadmap can be an exceptional opportunity to zoom out and see the whole picture just a little more clearly. Join Erin and Kate in an interactive session designed to help you reengage and authentically connect with high-performance inspiration. This session focuses on tools to find zeal, connect using a whole human approach, and track progress for women at all levels of their organization.

Speakers: Kate Alavez, PromoShop; Erin Reilly, Pop Promos

2:30 - 3:30 PM ET


Break Out 1: Unpacking Sustainability - How Can We 'Walk The Talk'

Speakers: Anne Stone, CAE, PPAI; Shamini Peter, Halo; Cheron Coleman, alphabroder

Break Out 2: TBD

Speaker: TBD


3:30 - 3:50 PM ET


3:50 - 4:45 PM ET

Roundtable Discussions

Continue the conversations in small groups facilitated by the WLC Workgroup.

4:50 - 5:15 PM ET

Promo Snack And Closing Remarks

PromoSnack; Like a quick fix for your brain, dished up by some of the industry’s leading influencers.

5:30 - 6:15 PM ET

SPARK Reception

6:30 - 9 PM ET

Dine Arounds

Break into small networking groups while enjoying dinner at local restaurants.

Tuesday, June 28, 2022

7 - 7:45 AM ET

Sunrise Workout

Meg Erber, S&S Activewear

7:45 - 8:45 AM ET


9 - 9:20 AM ET

Promo Snack

PromoSnack; Like a quick fix for your brain, dished up by some of the industry’s leading influencers.

9:20 - 10:20 AM ET

General Session: Accelerate Your Impact & Influence

Many professional women want to up their influence and impact but struggle to identify the right opportunities and carve out the time to make it happen. Based on years of experience and research, JJ DiGeronimo wrote the professional playbook on how to secure that next position, land a board seat, or even launch a new initiative by enhancing relevance, aligning to specific projects and strategically expanding your network. This interactive work session and discussion will highlight strategies from her research and award-winning book "Accelerate Your Impact: Action-Based Strategies to Pave Your Professional Path."

Speaker: JJ Digeronimo

10:20 - 10:40 AM ET

Promo Snack

PromoSnack; Like a quick fix for your brain, dished up by some of the industry’s leading influencers.

10:40 - 11 AM ET


11 - Noon

General Session

Noon - 1 PM ET


1:15 - 2:15 PM ET

General Session: The Art And Science Of Leadership

Leadership isn’t defined by a title—everyone has the opportunity to be a leader. Leadership is about inspiring others to do great things, enhancing the strengths in others, and focusing on strategy vs tactics. This session will examine the elements of leadership, share lessons learned, and leave you inspired to embrace your leadership potential. (Emerging leader – ask Josh, seasoned leader, suppliers and distributors, cultural diversity, new WLC attendee.

Facilitator: Dawn Oldsm MAS, Halo


2:30 - 3:30 PM ET

Breakout Sessions

Break Out 1: Strategies To Move To The Next Level

Facilitator: Taylor Borst, American Solutions for Business

Break Out 2: Owning Your Seat At The Table

Speakers: Brittany David, MAS, SnugZ USA and  Janie Gaunce, Grapevine Design

3:30 - 4 PM ET


4 - 5 PM ET

General Session: Pushing Your Envelope: How To Overcome The Self-Doubt Of Imposter Syndrome, Once And For ALL!

Speaker: Maureen Zappala

6:30 - 8:30 PM ET

Closing reception

Featured Speakers

Play Speaker Video

 Maureen Zappala 


 High Altitude Strategies 

 Sara Frasca 

 Founder & Owner 

 Trasca & Co. Eatery 

Play Speaker Video

 JJ DiGeronimo 


 Tech Savvy Women 

Conference Fee Information


PPAI Members: $1,395

PPAI Associates: $1,800

For questions about the event or help with registering, contact Kathlene Brethowr at 972-258-3069 or email KathleneB@ppai.org


Hotel & Travel

The PPAI Women’s Leadership Conference will be held on June 26-28, 2022 at the Omni Charlotte Hotel in Charlotte, North Carolina. Make sure to book your room today so you can be at the center of it all and get available rooms at discounted rates. Click “Book Now” to make your reservation online and receive your special, negotiated rate.

Omni Charlotte Hotel

132 E. Trade Street

Charlotte, NC 28202



The discounted room rate of $219 per night ends at 5 pm eastern standard time on May 19, 2022. Please book directly with the hotel after the deadline. If you are unable to reserve a room through the hotel after May 19, please email Kathlene Brethowr at kathleneb@ppai.org


Airport Information 


Plan to fly in and out of Charlotte Douglas International Airport (CLT).

Distance to hotel: 7.9 miles

WLC 2022 Sponsors

Become A Sponsor For WLC 2022

Download the contract to reserve your sponsorship or if you just can't make up your mind, contact your account manager to discuss how your company can be involved with Women's Leadership Conference.

Frequently Asked Questions

Who may register for and attend this event?

To register for any of PPAI’s live education events, you must be a PPAI Member or Associate, meaning that you own or are employed by a company that manufactures, imports or resells promotional products. Each registration requires an individual login.


What is included in my registration fee?

Conference registration includes all education sessions; the welcome reception on Sunday evening, dinner on Monday evening and breakfast, lunch and coffee breaks on Tuesday.


What is NOT included in my registration fee?

Conference registration does not include optional pre-conference outings, or hotel and travel expenses.


What plans do I need to make?

Hotel: You are responsible for reserving your hotel room. See the Hotel & Travel page for information about the hotel and our reduced group rate.
Travel: You are responsible for making your own travel arrangements to and from the conference location.

Pre-conference outings: Attendees love to network and explore the city together. If you are someone who plans to arrive early, be sure to watch for opportunities to join your peers to relax and explore the city!


What is your cancellation and refund policy?

Refunds will be issued, minus a $150 processing fee, up to and including Friday, June 3, 2022. After Friday, June 3, 2022, refunds will not be issued. Refunds will not be issued for conference no-shows. All cancellations must be emailed to Kathlene Brethowr.



By registering for the conference, you agree to have your basic information published on the official attendee list and to have your photo taken at the event. Please contact Kathlene Brethowr should you wish to be removed.


Consent To Use Photographic Images

Registration and attendance at and/or participation in Women’s Leadership Conference or any Association meetings or events constitute an agreement by the registrant to fully consent to PPAI’s use and distribution (both now and in the future) of the registrant’s or attendee’s image or voice in photographs, videotapes, electronic reproduction and audiotapes of such events and activities.


Questions Regarding Membership

Please call 888-I-AM-PPAI (426-7724) or email PPAI Membership.

WLC Workgroup

 Amelia Madl 

 Vice President Sales 


 Becki Heinen 

 Director of Customer Success 

 Delegate CX 

 Cathy Cummings, CAS 

 Executive Vice President of Supplier Relations 

 AIM Smarter, LLC 

 Cheron Coleman 

 VP Private Brand Product Development & Global Supply Chain 


 Meghan Pyecha 

 Key Account Manager 

 Hit Promotional Products 

 Erin Reilly 

 Founder & CEO  

 Pop! Promos 

 Kate Alavez 

 Chief Operating Officer 


 Roni Wright 

 Vice President 

 The Book Company