20/20 Brand Solutions (PPAI 104295, D8) has announced a new name and rebranding. The South St. Paul, Minnesota, distributor, which has operated for more than 40 years, is now Foxtrot Marketing Group. The company says its new name reflects its broader range of offerings, including strategic ecommerce solutions.
The new name, developed in collaboration with Minneapolis agency Capsule, was reportedly inspired by the Foxtrot dance, which requires partners to work in close coordination to perform the graceful ballroom steps.
“Each organization has different needs and goals with their online company store, and we use a consultative process to efficiently create a custom ecommerce experience,” says Chief Operating Officer Dan Luk. “Ultimately, we want to make it easy for our customers and their end users to select, order and receive apparel and other items bearing their company’s logo.”
Five years ago, the company was purchased by Mille Lacs Corporate Ventures (MLCV), the business arm of the Mille Lacs Band of Ojibwe, located in East Central Minnesota. During that time, 20/20 Brand Solutions grew through acquisition, new clients and enhanced in-house capabilities, including screen printing and embroidery.
“We’ve been so focused on helping our customers build brand awareness and loyalty that our own brand had taken a bit of a back seat,” says CEO Jill Haspert. “Our new brand more accurately represents our energy and commitment to helping our customers succeed.”
