In May, the Association announced the 100 suppliers and 100 distributors who earned their place on the 2024 PPAI 100. But PPAI 100 is more than just a once-a-year ranking of industry businesses. It’s a resource for promo companies of all sizes to learn from and track their progress against.

The 2024 PPAI 100 is built on member feedback from the inaugural ranking. Among the suggestions that we’ve implemented to improve the program is grouping respondents into smaller competitive bands in the marketplace to produce more accurate data. After all, to paraphrase one respondent from last year, a distributor generating $50 million in revenue is very different from a distributor making $250 million in revenue.

This month, PPAI Magazine is benchmarking innovation within the promo industry. The following sections break down performances by suppliers and distributors and include the insights and perspectives of business leaders and decision-makers at companies that have participated in the survey.

Also included is a comprehensive listing of distributors that have earned new PPAI 100 High Marks for Growth.