3M, which operates in the promotional products market through its 3M Promotional Markets Dept. (PPAI 113638, S11), has partnered with color authority and PPAI affinity partner The Pantone Color Institute, to give the St. Paul, Minnesota company’s popular Post-it Brand a colorful refresh.
The Collaboration: The 3M-Pantone partnership has resulted in 11 new and refreshed collections—Summer Joy, Simply Serene, Supernova Neons, Energy Boost, Playful Primaries, Oasis, Wanderlust Pastels, Poptimistic, Floral Fantasy, Beachside Café and Sweet Sprinkles—designed for the home, school and office.
Working with The Pantone Color Institute, Post-it Brand updated and refreshed nine collections and created two new collections—Simply Serene and Summer Joy—across Post-it Super Sticky Notes and Post-it Notes, all inspired by current color trends featuring a variety of bright, bold and pastel tones. The updated collections are available now.
In Their Words:
“What started with one simple, yet iconic, color—Canary Yellow—has evolved into hundreds of Post-it products and color combinations over the years,” says Heather Green, global business vice president, 3M Stationery and Office Supplies division. “Color has always played a pivotal role in delivering new and exciting innovations, which is why we are thrilled to work alongside The Pantone Color Institute to elevate our color palette for creators and big thinkers worldwide.”
“We treasured the opportunity to collaborate with 3M, a brand so closely linked to creativity and color expression on the curation of their current and new color collections of Post-it Super Sticky Notes and Post-it Notes,” says Laurie Pressman, vice president, Pantone Color Institute. “A like-minded brand who teaches us how we can use the language of color to communicate and differentiate, consumers and businesses around the world turn to Post-it Brand each day to help them organize, highlight and track their daily activities and all of life’s most notable moments.”
“This partnership has been the perfect blend of superpowers,” says Kayo Roehm, design officer, 3M Consumer Business Group. “With Pantone’s deep knowledge into color insights, 3M’s expertise in innovation and a shared appreciation for creativity, we were able to inspire new collections that build on the power of the Post-it Brand and delight consumers everywhere.”
