Every time your prospects open their phone or scroll through social media, you have an opportunity to connect with them. Maybe it’s through an interactive poll or a quick video showing the latest promo in action. These micro-moments, or brief instances when people turn to their devices for inspiration or quick answers, can help you stand out as a promo expert.  

A post on the Park University blog says that micro-moments have become valuable touchpoints in the consumer journey. In these moments, brands can engage with their audiences during high-intent, decision-making moments.

In this issue of PromoPro Daily, we highlight the blog, which covers micro-moments and how to make the most of them. Let’s dive in.

4 Types Of Micro-Moments

  1. Want-to-know moments. In these moments, prospects are looking for information or inspiration but they’re not ready to buy. The post says these moments involve exploratory behavior like researching product details or comparing features.
  • Want-to-go moments. Prospects in these moments are trying to locate a local business or service. They may be looking for a local promo company that offers a specific type of product.
  • Want-to-do moments. In these moments, prospects need help completing a task or learning something new. For example, they may be brainstorming unique items for trade shows and need help standing out.
  • Want-to-buy moments. Take advantage of these moments by educating prospects on how to buy. They may be looking for the best deals or the most impactful promos to order.

Make The Most Of These Moments

Optimize for mobile search. The Park University post says this is essential to capture micro-moments. This means making sure your website is mobile-friendly with quick loading times. Use concise keywords and optimize meta tags. The post also recommends optimizing pages for mobile search using accelerated mobile pages, which can help improve the user experience.

Create instant content. In other words, give your prospects quick-hit content like short videos and articles. The post says the content should directly address the prospect’s query or need by offering clear and actionable information. Think about creating more product demonstrations, how-to guides and FAQs.

Use local SEO techniques. Have you claimed your promo business on Google My Business? Are your business hours and contact information current? The Park University post also recommends encouraging customer reviews to further boost your visibility in local search results. While this strategy is especially effective for businesses that rely on foot traffic and local clientele, it can still help promo businesses make the most of micro-moments.

When you pay attention to micro-moments, you can provide your prospects with valuable information at every stage in their buying journey. Get creative, try new things and meet your audience where they are.

Compiled by Audrey Sellers
Source: The Park University blog.
Founded in 1875, Park University is a Missouri-based private university.