4imprint (PPAI 107200, Platinum) – PPAI 100’s No. 1 distributor, which reported earnings of just north of $1.3 billion in 2023 (both a company and an industry record) – has announced the 170,000-square-foot expansion of its Oshkosh, Wisconsin distribution center is complete.

  • The company says the new development will support its growth and commitment to sustainability and the local community. 


More than half of 4imprint’s 1,600 employees work at the Oshkosh center.

The distribution center expansion equips us to support our future growth while enhancing both our customer and associate experience.”

Kevin Lyons-Tarr

CEO, 4imprint

Part of the expansion includes almost 1,500 additional solar panels that join the already existing 2,600 panels that were installed in 2020.

  • This brings the total number of solar panels to over 4,000, a 56% increase in solar capacity which the company says highlights its commitment to renewable energy.


The expansion also includes new office space, a break area, meeting and collaboration facilities and a new on-site health clinic equipped with exam and waiting rooms.

“The distribution center expansion equips us to support our future growth while enhancing both our customer and associate experience,” says Kevin Lyons-Tarr, CEO of 4imprint. 

Changes In The C-Suite

4imprint is also seeing movement in other areas. The company announced in May its chief financial officer David Seekings planned to retire from his role by the end of 2025, noting a recruitment process to find his successor would soon ensue.

It was announced last week Michelle Brukwicki would be appointed as the company’s newest CFO and take over the role’s full responsibilities upon Seekings’ retirement by May 31, 2025.

  • Bruckwicki is new to the promotional products space, spending the last 13 years with TDS Telecommunications, a provider of high-speed internet and phone services that claims to “connect people and technology.”
  • Her most recent title with TDS is CFO, but she’s worked as a senior vice president, and a manager of financial analysis and strategic planning.
  • She has also served in financial roles at Boeing and Deloitte.