With the release of 2025’s PPAI 100 list only a few months away, last year’s No. 1 distributor‘s 2024 financial report reveals record-breaking results.
- 4imprint’s 2024 revenue came in at $1.36 billion.
- As things stand, this is the highest revenue report for a distributor that the promo industry has ever seen.
Total U.S. distributor sales reached $26.8 billion last year, according to the 2024 U.S. Distributor Sales Volume Estimate. Large U.S. distributors – classified as those with annual sales over $2.5 million – were responsible for 54% of the industry’s sales volume. These distributors made $14.4 billion in 2024.
By The Numbers
The reported revenue of $1.367 billion is a year-over-year increase of more than $40 million from 2023. That breaks down to 3% growth from 2023 to 2024, which represents less growth than the firm had accomplished the previous year.
- Operating profit increased by 9% year over year from $136.2 million to $148.1 million.
- Profit before taxes also went up 10% from $140.7 million in 2023 to $154.4 million in 2024.
Last October, 4imprint announced the completion of a 170,000-square-foot expansion of its Oshkosh, Wisconsin distribution center. This expansion was completed at a budget of $20 million.
‘Outperforming The Market’
Paul Moody, chairman of 4imprint Group, spoke confidently about the distributor’s 2024 financial report in relation to the company’s place in the industry.
“The Group delivered a strong financial performance in 2024, continuing to outperform the promotional products market as a whole and thereby taking further market share,” Moody says.
Paul Moody
Chairman, 4imprint Group
However, in the early months of 2025, even the industry’s top distributor seems unable to avoid the market uncertainty caused by conditions such as recent tariffs and the onset of a global trade war.
RELATED: Tariff Turmoil: How Promo Is Managing Stress And Uncertainty
“In the first two months of 2025, revenue at the order intake level was slightly down compared to the same period in 2024, reflecting continued uncertainty in the market,” Moody says. “It is possible that market conditions, including potential tariff impacts, may continue to influence demand in 2025.
“From our experience, however, as business sentiment improves, demand for promotional products increases as does our ability to gain market share.”
Still, the financial report claims that 4imprint’s strategic direction has not changed, as the distributor continues to “take a long-term view of the business.” Moody says that the company’s growth opportunity and place within the industry’s market remains a source of confidence going forward.
