When it rolled out the 2024 PPAI 100 earlier this year, the Association aligned the recognition program with the strategic objectives of the promotional products industry.

Revenue growth was a significant part of the equation, but so were several other factors behind a successful promo business, including innovation. As the industry seeks to modernize, digital transformation is a key point of focus for companies of all sizes.

Businesses that don’t adapt to the times will be left behind. Innovation represents industry companies’ adoption of digital tools to ensure their customers’ experiences are efficient, secure and effective.

Below are several distributor firms that did not make PPAI 100’s original rankings or were not eligible, but match the average innovation scores of the industry’s leaders.

City Apparel+Merch

The Findlay, Ohio-based distributor has a cybersecurity rating from an external provider.

Fairware Promotional Products

Headquartered in Kelowna, British Columbia, Fairware transitioned to a cloud-based warehouse management system that integrates with Shopify.

Martket Branding

Based in Port Coquitlam, British Columbia, Martket Branding uses PromoStandards products and electronic purchase orders with participating suppliers on commonsku.

Pica Marketing Group

The Dearborn, Michigan-based distributor has an ERP or order management system that receives inventory feeds from 10 or more suppliers.

Spark Branded Solutions

Partnering with Centurion IT Services, the Nashville, Tennessee-based distributor now has phishing emails quarantined from its inboxes and automatic alerts for any suspicious activities.