A sales pitch deck may come in many forms, from PDFs to slideshows. The idea is to have a visual representation to clearly show your promo solutions and compel prospects to buy.

While not every sales pro uses pitch decks, they can help you close more deals by allowing you to persuasively convey your message.

A post on the Seismic blog says that if you’re going to use pitch decks, make sure you personalize them. Most buyers (59%) get annoyed by generic sales pitches. In addition to personalization, the post recommends incorporating 5 elements into every pitch deck. We discuss these suggestions from the Seismic blog in this issue of PromoPro Daily.

  1. Challenges and pain points. Every sales desk should begin with an overview of the prospect’s pain points. This demonstrates you’ve done your homework and you understand what they’re facing. Think back on your initial conversations with the prospect and include these challenges in the first slide or 2 of your pitch deck.

  2. Your solution and value proposition. Every sales deck should also show how you can help the prospect and why you’re the solution they need. Dig into the details here. The post advises using charts, graphs and data points to bring your value prop to life. This is the place in your pitch deck to list your features.

  3. Product features and capabilities. Once you have a solid narrative, the post suggests transitioning to the highlight reel of your promo business. The goal is to provide a comprehensive overview of what you offer, complete with specifications prospects will care about, like logo placement and color options.

  4. Industry-specific customer testimonials. Social proof is powerful. When you get client testimonials, work these quotes and bits of feedback into your sales deck. The post says short quotes, headshots and stats often work well with slides.

  5. Pricing and packages. This should come at the end of your pitch deck. Everyone appreciates transparency, so go over any pricing details or incentives. The Seismic post says your prospects should always leave the meeting with a clear understanding of how you can help them and what it looks like to partner with you.

Once you’ve put together your pitch deck, set aside time to regularly refine it. This ensures your pitch deck is impactful and resonates with potential clients. 

Compiled by Audrey Sellers
Source: The Seismic blog. Seismic is a sales enablement platform.