As a promo pro, you’re always looking for ways to boost your skills. You may not have time, though, to go back to school or enroll in a long-winded training program. You can still enhance your skills and develop in your role through short-form learning.
Kelby Zorgdrager, a CEO, founder and avid learner himself, says short-form learning is the way to go in 2025. Essentially, short-form learning involves diving into a topic for a quick burst, often 20 to 30 minutes. It may involve brief training modules or a short video lesson. Zorgdrager says short-form learning works so well because it aligns with modern attention spans and just-in-time learning needs.
Keep reading this issue of PromoPro Daily for more on the benefits of this type of learning.
1. It’s efficient. Short-form learning doesn’t require days out of the office or long-term commitments. These concise training blocks allow you to gain new skills while keeping up with your responsibilities, Zorgdrager says. You can learn something new without returning to a backlog of emails and tasks.
2. It improves retention. Learning in short bursts can help you retain the information. When you work in time to practice what you’ve learned, the results are even better. If you lead a team, Zorgdrager says short-form learning is a great way to ensure your staff members can quickly implement their skills and drive tangible results.
3. It’s flexible. Unlike a one-size-fits-all traditional training program, short-form learning provides customization and flexibility. You can listen when it’s convenient and complete sessions that most interest you.
4. It’s accessible. Zorgdrager especially likes how short-form learning integrates a self-paced aspect. This is especially important if you lead a remote team where employees may live in different time zones and work varying schedules. The accessibility means learning opportunities are limited by time zone differences or specific office hours.
5. It’s cost-effective. Once you work in expenses for travel, accommodation and time away from work, traditional training can be costly. Since short-form learning can happen anywhere and doesn’t require much time, it’s an affordable solution for upskilling.
6. It creates lasting results. The great thing about short-form learning, according to Zorgdrager, is that it emphasizes practical application. This can lead to measurable, lasting results. This method can increase knowledge retention and promotes integrating new skills into daily work, which can lead to meaningful improvements.
If you’ve wanted to explore a certain topic or grow your skills in a specific area, don’t put it off. Short-form learning is easy to work into your schedule. Add small blocks of time to your calendar and commit to your professional growth.
Compiled by Audrey Sellers
Source: Kelby Zorgdrager is an avid learner and serial entrepreneur. He’s president and founder of DevelopIntelligence, CEO and founder of an ISP, CTO of 3 startups and a Java instructor.
