Getting traffic to your website is great, but turning those leads into actual customers? That’s tough. Most leads (56%) aren’t ready to buy from you just quite yet. They might be exploring promo, learning more about your company or figuring out what solution is the best fit. It’s crucial to meet these website visitors where they are in their journey.
A post on the Predictable Revenue blog explains some ways you can convert website traffic into qualified leads. We highlight the post in this issue of PromoPro Daily.
1. Understand visitor intent and get the right traffic. According to the Predictable Revenue post, this should be your focus. Get clear on your ideal customer profile and analyze your traffic to see if you’re attracting the right audience.
2. Craft useful content. Aim to create content that answers visitors’ search intent at each step of the sales funnel. For product pages, the post suggests adding all the necessary details as well as information like reviews and testimonials.
3. Make your website appealing. If it’s not easy to browse, people will likely click away, and you’ll miss out on the conversions. The Predicable Revenue post recommends keeping your site minimalistic. This is because when there are fewer elements to direct the user’s attention to, it’s often easier to convert them.
4. Use an effective CTA. To turn traffic into leads, you need to incorporate effective CTAs in your pages. You might, for example, direct people to follow a blog or podcast or view an industry report. The post says a classic way to introduce a prominent CTA that leads to sales is at the bottom of an article page.
5. Show your promo expertise. People know you’re not the only one providing promo. Make sure you demonstrate how you differ from others and why people would want to work with you. The Predicable Revenue blog post recommends highlighting your unique selling proposition.
6. Create different offers. Remember, not everyone is ready to buy from you right away. Give them different reasons to stay in touch, whether it’s an offer to subscribe to your social media, take part in a webinar or book a call.
7. Create a lead magnet. This is a classic, time-tested way to get your audience’s contact information. But to get their email, the post says you need to create a lead magnet that provides value. Once you create something, like a guide or e-book, make sure you promote it on your site. If no one knows about it, it won’t convert.
Make sure you pay attention to your website traffic and how it converts. When you understand your audience’s intent and optimize their experience, you can begin to turn those clicks into clients.
Compiled by Audrey Sellers
Source: A blog post from Predictable Revenue, an outbound sales platform.
