Whether or not you work in sales, it’s important to set goals. When you know what you’re working toward, you can prioritize your time and energy. Striving toward something can also inspire you to step outside your comfort zone. Research shows that 90% of the time, setting specific and challenging goals leads to higher performance than easy goals. Goal-setting can also bring a greater sense of fulfillment, with 50% of employees saying clear goals boost their motivation and sense of purpose.

While setting goals is a worthwhile undertaking, the process can feel daunting sometimes. Naphtali Hoff, PsyD, an executive coach and consultant, says some people hesitate to set goals because they fear failure. Others dread the sense of commitment that comes with declaring a goal. And some may just lack confidence in their abilities.

What can you do to set better goals for yourself and your team? Hoff has an 8-step guide, which we outline in this issue of PromoPro Daily.

  • Start small. Every time you achieve a goal, you’ll build momentum and confidence. As you achieve smaller goals, Hoff says you can gradually set more ambitious ones.
  • Use the SMART framework. Remember to make your goals Specific, Measurable, Achievable, Relevant and Time-bound. Using this framework allows you to craft clear and actionable goals, Hoff says.
  • Write down your goals. Take time to think through your goals and then physically write them down in your promo planner or journal. According to Hoff, the act of writing can make your goals feel more tangible and real.
  • Break things down. You may not know where to start with big goals, so break them down into more manageable tasks. Hoff says this makes the process less overwhelming and provides a clear step-by-step path to follow.
  • Visualize success. Positive thinking can have a sizeable impact on your goals. Envision yourself closing that big deal or solving that persistent issue.
  • Share your goals. Don’t keep your goals to yourself. Instead, Hoff recommends sharing them with a trusted mentor, coach or friend. Their support and accountability can help you stay on track.
  • Be flexible. Circumstances change, so be willing to adjust and adapt. When you’re flexible, you can pivot without feeling like you’ve failed at your goals.
  • Celebrate progress. Hoff advises acknowledging and celebrating your accomplishments along the way. This reinforces positive behavior and keeps you motivated.

Goals aren’t meant to stress you out but rather guide and motivate you. Instead of worrying about falling short, embrace the journey. Start small, celebrate wins along the way and stay flexible.

Compiled by Audrey Sellers
Source: Naphtali Hoff, PsyD is an accomplished executive coach, organizational consultant and sought-after trainer and lecturer.