Hitting sales quotas can be a real headache for many salespeople. The unpredictability of client responses, the challenge of staying motivated, the constant hustle — it can be stressful to say the least. Even after multiple follow-ups, research suggests that only about 1 in 4 sales reps achieve their sales targets.  

Aya Musullam, a contributor to the PersistIQ blog, understands that it can be challenging to consistently meet your sales quotas. However, you can do it with the right strategies and tools. In this issue of PromoPro Daily, we highlight her top tips for getting organized, staying motivated and regularly meeting and exceeding your sales targets.

  1. Set small, manageable goals. If your monthly quota is to close 30 deals, set a goal to close at least 1 goal per day. Musullam says this makes the target less intimidating and more actionable. It also helps you stay focused and motivated.
  2. Prioritize your leads. Musullam recommends using a lead-scoring system to rank prospects based on their engagement and potential. This allows you to zoom in on the leads most likely to convert.
  3. Use a multichannel approach. Connect with prospects in a variety of ways, from emails to social media outreach to in-person meetings. According to Musullam, this multi-touch approach increases your chances of getting a response.
  4. Personalize your outreach. When you reach out to prospects, make sure you tailor your messages to each individual. You might, for example, mention how a particular promo could solve a specific goal someone wants to achieve.
  5. Stay organized. It’s crucial to keep track of your activities and follow-ups. Musullam advises using a CRM system to manage your contacts and schedule tasks.
  6. Adapt as you go. Identify what’s working well and make necessary changes. For example, if you notice higher conversion rates with personalized emails, spend some time crafting more tailored messages.
  7. Focus on building relationships. Succeeding in sales requires building long-term relationships. Musullam says it’s important to provide value, be genuine and build trust with your prospects.
  8. Learn continuously. As a promo professional, look for ways to stay updated on industry trends and constantly improve your skills. Attend promo events, read industry publications and learn from other promo pros.
  9. Stay motivated. Don’t let rejections or tough days get you down. Always try to keep a positive attitude and celebrate small wins, Musullam says. This might mean rewarding yourself for achieving daily or weekly goals.

Try the strategies above to hit those sales targets. Aim to channel the pressure into productive action and remember to keep the right mindset. When managed well, the stress of hitting a sales target can help you maintain a high level of energy and commitment to your goals.

Compiled by Audrey Sellers
Source: Aya Musullam is a contributor to the PersistIQ blog. PersistIQ is a sales engagement platform for small teams.