(Editor’s Note: PPAI’s annual Pyramid Awards, sponsored by Pacesetter Awards Co., honor creative excellence in the promotional products industry and the outstanding promotions, creative campaigns and exceptional craftsmanship of Association members. The 2023 Pyramid Awards are now accepting submissions.)
PPB Newslink is sharing the stories of several 2022 Pyramid Award winners to highlight their accomplishments and to learn more about what it means to secure a PPAI Pyramid win. This issue spotlights the 2022 Silver Pyramid Award won in the Supplier Decorating: Embroidery category by supplier Terry Town (PPAI 230911, S7). Submissions for the 2023 Pyramid Awards are open through May 14.
“We submitted our first Pyramid Award in 2018 for Supplier Decorating,” says Alp Ereren, Terry Town content manager. “Our advice for someone who is submitting for the award would be to put as much effort into the submission as you can. Adding personal stories and your experiences in your write ups will add depth to your submission. Be the expert in your category and provide quantitative results to back up your program.”
For its winning “Rainforest Kisses – Elegance Through Advocation” entry, Terry Town used high-definition embroidery to decorate its Sweatshirt Beach Bag for PONGO Lifestyle, a brand of organic, all-natural skin care products. With a decoration comprised of 53,000 stitches, the project was chosen for showcasing just how clear and concise an embroidered logo can look.
“Terry Town first started to submit in Supplier Decorating, as we wanted to showcase our prowess in sublimation printing on large format textiles,” Ereren says. “Our first few wins came from Supplier Decorating and it was amazing to see our products displayed and heralded for their quality. As our company kept growing, we were able to expand into other programs like marketing, branding, and self-promotion campaigns. We felt we had made great strides in all of those categories, so we thought ‘Why not?’ and just submitted. Even though we were up against some great companies, it was remarkable to see our work recognized for the entire industry to see.”
Pyramid Awards not only celebrate a company’s success, but cane be an education in themselves. Ereren notes, “Winning the awards over the years has really taught our company to never be complacent. We want to keep striving to be better than the year before and outdo ourselves to ensure we don’t do the same things over and over again. The Pyramids look great in our lobby, as we have them on display for visitors to see when they come to the office. We just hope the table they’re sitting on doesn’t collapse!”
The 2023 Pyramid Award competition is accepting entries through May 14. For more information and to enter the competition, go to www.ppai.org/pyramid. If you need assistance or have additional questions email awards@ppai.org.
