Boundless (PPAI 267078, D11) has announced a change in its leadership, naming Aaron Hamer as its new CEO. Dave Klotter, the distributor’s former CEO, will be moving on from the company.
- A few days prior, Boundless acquired Touchstone, a $50 million distributor.
- In the inaugural PPAI 100, Boundless ranked as the No. 14 distributor.
- Hamer comes directly from Treaty Oak Equity, which was a part of a buying group that acquired Boundless in 2021.
“Boundless is such an incredible business with an infectious culture,” Hamer says. “It is exactly the kind of business anyone would be lucky to lead, as there are exceptional people working together to do incredible things.”
A Growing Familiarity
Having served the role of operating partner for Treaty Oak Equity while Boundless was under its umbrella, Hamer became familiarized with the distributor’s capabilities and evolving goals.
“I’ve been working with the Boundless team already for two years on growth and transformation initiatives, so I have great relationships and trust with our employees and sales partners,” Hamer says.
- With Hamer’s background in private equity and investment banking, the expectation is for Boundless to not remain stagnant but cultivate have the potential to scale.
“Transformative initiatives are necessary, but hard – our industry is at an inflection point and we have every intention to take advantage of the exciting opportunities,” Hamer says.
Hamer spent seven years in the produce industry with Highline Produce, where he was chief financial officer and then president and CEO. During that time, he says, the company grew at rate of 400%.
Plans For The Future
Hamer, who officially took over the CEO role February 19, took the opportunity to thank Klotter for his leadership and legacy with Boundless. Klotter took the reins at the distributor in July 2022.
Hamer foresees investments in technology and capabilities maximizing the company’s potential.
“My motto is that ‘first we will be best, and then we will be first,’” Hamer says. “I am driven by excellence and making sure we have the tools and capabilities that allow our salespeople to excel. If we do the things necessary to be best, growth will be inevitable.”
Included in that plan, Hamer says, is to develop turnkey solutions for retiring sales partners to monetize their business while aiming to keep a personal recruiting campaign.
