Brands work hard to build trust with their audiences. But once a year, they have fun betraying that trust. April 1 is the perfect day to prank loyal customers. However, buzz-worthy spoof products are now being made all year round.

Last year, brands got back into the pranking spirit after most avoided the holiday in 2020. With a raging global pandemic, most consumers were not in the mood to be punk’d. According to a study released last year from Affirm, more than half of Americans (54%)think April Fools’ Day should be cancelled because there were too many surprises in 2020.

For the second year in a row, Google did not run any April Fools’ Day jokes in 2021. Google’s VP of global marketing, Marvin Chow said, “With much of the world still grappling with serious challenges, we feel we should again pause the jokes for April Fools’ Day this year.” With the humanitarian crisis in Ukraine, its again unlikely that many brands will be pulling our legs this year.

However, marketers that frequently use humor and the element of surprise in their content are creating ‘fake’ products beyond April Fools’ Day. These spoof products are meant to catch consumers’ attention and inspire a good laugh. Creative marketers give consumers a chance to become part of lighthearted fun with silly, one-of-a-kind promo items.

Here are few all-too-real products we’ve found that’ll make you think the joke’s on you.

Brown Noise Machine

Purposely on 2/2/22, Dollar Shave Club announced it is developing a ‘brown noise machine’ for shy poopers. According toan email from a brand spokesperson, the brown noise machine masks the sound of pooping “to give everyone the confidence to go to the bathroom freely and without hesitation.”Choose sounds like thunderstorms and rain as “S—tstorm” and neighbors fighting as “S—show.” Consumers can sign up to be notified of its availability on the brand website.

Pepsi Maple Syrup Cola

In March, Pepsi and IHOP collaborated to create a new soda: Pepsi Maple Syrup Cola. These limited-edition sodas are only available through a social media giveaway. Soda lovers were asked to post a photo or video of a stack of pancakes to either Instagram or Twitter, tagging @IHOP and adding the hashtags #ShowUsYourStack and #PepsiSweepstakes. There were 2,000 winners who received a can, with Pepsi saying that “one consumer will also be surprised with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, that will produce the perfect pour to enjoy Pepsi Maple Syrup Cola.”

The Ranch Diamond

In 2017, Hidden Valley unveiled the ultimate party favor: a five-liter keg of ranch dressing. This year, the company auctioned off “The Ranch Diamond” on eBay. In a press release, the ring is described as “the ultimate expression of true love—a first-of-its-kind man-made diamond created from the first name in ranch.” The ring was made by a professional diamond maker in a lab.By heating Hidden Valley Ranch Seasoning to 2,500 degrees, and then crushing the output beneath 400 tons of pressure, the ring took five months to create.

The 2-carat zesty gem “was then set in a 14K white gold band with ‘HVR LVR’ engraved on the inside.”Hidden Valley promises to donate all proceeds from its jewelry’s sale to Feeding America. The winning bid for the ring was $12,550.