Altitude Group PLC, parent company of the AIM Smarter, LLC (PPAI 230461, D12) distributor network, headquartered in Philadelphia, Pennsylvania, has expanded AIM’s presence and programs to the UK with the launch of AIM Smarter, Limited.

AIM offers a membership model that provides benefits, resources and community to both distributor members and supplier partners within the promotional products industry. Through this expansion, it welcomes more than 400 new UK-based distributor members and over 100 UK-based suppliers to the AIM community. The AIM UK team will support UK distributor members and supplier partners from its new offices in Sheffield, England.

“With the launch of AIM UK, our UK-based distributors and supplier partners will now have access to AIM’s unrivaled services and programs, but with a focus on the specific needs of their UK-based promotional product businesses,” says AIM’s CEO Nichole Stella. “We are truly thrilled to bring the AIM model to the UK, welcome these professionals to our growing global family and provide the ability to collaborate and build community on an international level.”

Jamie Coggeshall, president of AIM, adds, “I am thrilled to see the AIM experience being brought to life in the UK by our incredible team there, and welcoming more members to the AIM family. We have such an incredible staff both in the U.S. and in the UK, all working together. And now members and suppliers alike will have the added benefit of this international collaboration.”