Almost 100 percent of consumers are willing to go out of their way to receive promotional products, according to PPAI research. The Association’s 2019 Consumer Study surveyed more than 3,000 consumers in the U.S. and Canada to understand what works, what doesn’t and why, and drill deeper into the consumer psyche to help distinguish key performance drivers and deliver evidence-based reasoning on why promotional products are key players in winning marketing strategies.
PPAI’s survey also found that eight in 10 consumers like receiving promotional products, while seven in 10 wish they received them more often, and 96 percent want to know ahead of time when companies offer promotional products. The survey also found that 73 percent prefer promotional products over any other form of advertising, 79 percent pass on products that are no longer valuable and 72 percent associate a correlation between the quality of the promotional products and the company’s reputation.
Survey respondents’ top product categories include wearables (29 percent), health and beauty (17 percent), technology (14 percent), food and beverage (nine percent) and travel products (seven percent).
A summary of the report is available here and read key findings in PPB’s August issue here. Association members can also log in to access the full report.
