American Solutions For Business Holds ‘Thriving In 20’ Virtual Event

In conjunction with sister company American Diversity (PPAI 262, D10), Glenwood, Minnesota-headquartered distributor American Solutions for Business (PPAI 101656, D12) recently held a virtual event called Thriving in 20—a format in which more than 1,200 ASB salespeople and team members could schedule private 20-minute sessions with 69 selected vendor partners over a two-week span.

ASB says that since the pandemic, it has been taking an aggressive approach in embracing technology platforms available in the market.

“Just because we aren’t able to host large-scale events in person doesn’t mean we can’t benefit from virtual opportunities to connect our salespeople with our top vendor partners,” says Dana Zezzo, ASB’s vice president of marketing, vendor relations and events. “This format allowed for an inclusive, cost-effective environment that worked around all participants’ schedules.”

The event also featured a kickoff day with update videos from leaders at ASB as well as industry figures including PPAI President and CEO Paul Bellantone, CAE; ASI President and CEO Tim Andrews and executive vice president of the Print Services & Distribution Association, Matt Bruno. The kickoff was followed by a virtual social hour open to all participants.

“The Thriving in 20 event was nothing short of extraordinary,” said Tom Clouser, national account manager at BEL Promo. “Being able to duplicate an in-person meeting is no easy task, but ASB nailed it. Reps came prepared and ready to discuss opportunities and were super engaging and committed to forming true partnerships with the Patriot partners.”

Kate Fassel, national director of U.S. business development with Spector & Co adds, “This was the most valuable virtual event that I have participated in all year! In addition to the level of organization and the attention to detail, it provided a framework to make lasting and personal connections in a remote world. The opportunities that resulted from this event are already being felt, and I am so grateful to everyone who made the time to meet with me.”