American Solutions for Business (PPAI 101656, Platinum) – PPAI 100’s No. 10 distributor – has announced the launch of Canadian Solutions for Business (CSB), a wholly-owned subsidiary focused on the Canadian print and promotional products market.
CSB is set to officially begin operations in January 2025.
- This expansion represents the Glenwood, Minnesota-based firm’s entry into Canada. It aims to have sales associates and vendors based in the country.
- The division will implement ASB’s business model, resources and family-oriented culture to support clients.
- ASB was recently named one of PPAI’s Greatest Companies To Work For.
“The launch of Canadian Solutions for Business marks a key step in our international growth,” says Larry Zavadil, founder and CEO of ASB. “We’re eager to establish partnerships in Canada and conduct business in line with local practices.”
Earlier this month, Maxx Rochette was named vice president of CSB.
- A 12-year veteran of the promo industry, Rochette will oversee strategic initiatives and aim to foster a collaborative environment.
- He previously served as vice president at Canadian distributor McCabe Promotional.
Rochette will work closely with Zavadil and Dana Zezzo, vice president of vendor relations, marketing and events at ASB, to develop CSB’s strategic vision.
