Supplier Augusta Sportswear (PPAI 187246) in Augusta, Georgia, has announced a strategic partnership with Russell Athletic (RA) to serve as the exclusive team sports partner of Russell Athletic and exclusively manufacture, market and sell RA-branded team uniforms and other team-specific products.
“Augusta Sportswear is an ideal partner to bring Russell Athletic to the next generation of teams and athletes,” says Matt Murphy, Russell Athletic’s vice president. “With a brand legacy that includes outfitting athletes for generations and the invention of the sweatshirt, Russell Athletic has played an integral role in developing team uniforms and performance wear on and off the field for more than 115 years.”
Dave Elliott, president and CEO of Augusta Sportswear, adds, “Russell Athletic has a rich history in performance wear, much like Augusta Sportswear. We are excited to partner with the Russell Athletic team to keep their iconic brand on the fields and courts where it belongs, furthering our mission to inspire a physically fit lifestyle.”
Augusta Sportswear will offer Russell Athletic uniforms for basketball, baseball, softball and football. The partnership will also allow Augusta Sportswear to distribute Russell Athletic workout apparel including fleece, tees and other performance products.
