BDA (PPAI 109381, Platinum) – aka Bensussen Deutsch & Associates – has announced the acquisition of New Jersey-based distributor SwagUp (PPAI 678556, Standard-Base).

  • Based in the Seattle area, BDA is the No. 4 distributor in the PPAI 100.
  • In 2023, SwagUp ranked No. 890 on the Inc. 5000 list of the fastest-growing private companies in the United States.


“SwagUp and BDA share the same commitment to delivering incredible branded merchandise to customers through white glove service, seamlessly delivered and supported by the very best technology solutions,” says Jay Deutsch, CEO and co-founder of BDA.

SwagUp and BDA share the same commitment to delivering incredible branded merchandise to customers through white glove service.”

Jay Deutsch

CEO & Co-founder, BDA

“Michael [Martocci, chief swag officer] and the team at SwagUp embrace the same energy and passion on which we founded BDA over 40 years ago. This spirit, combined with SwagUp’s tech-first approach, makes SwagUp both a strategic and natural addition to our BDA portfolio and growth plans.”

Technology Solution

SwagUp’s Software as a Service (SaaS) approach aims to eliminate friction in the creation and distribution of custom branded merchandise.

  • While the firm initially focused its efforts on startups and small businesses, SwagUp has since expanded to serve an extensive list of enterprise customers, including Nasdaq, Logitech and Northrop Grumman.


BDA says the acquisition reinforces its commitment to offering brands technology solutions that simplify the ordering and fulfillment of promotional products.

With the resources of BDA now behind us, we’ll continue to elevate this process so that we can bring a best-in-class experience to enterprise customers.”

Michael Martocci

Chief Swag Officer, SwagUp

“We’ve long admired BDA as the largest independently owned company in the space, bringing a unique combination of scale and entrepreneurial spirit,” Martocci says. “With the resources of BDA now behind us, we’ll continue to elevate this process so that we can bring a best-in-class experience to enterprise customers and remove friction from the distribution and ordering process. We look forward to unlocking new levels of engagement with customers and employees with Jay and the team.”