BDA (PPAI 109381, Platinum) – aka Bensussen Deutsch & Associates – is partnering with the Seattle Seahawks to serve as the NFL franchise’s official merchandise partner in Germany, Austria and Switzerland.
As part of the deal, PPAI 100’s No. 4 distributor will be responsible for curating the team’s merchandise, co-branded giveaways and gifts in those three countries.
- BDA has provided branded merchandise for the Seahawks since 1984 and as an official NFL licensee, the Woodinville, Washington-based firm currently serves as the team’s preferred merchandising vendor.
- The new partnership is part of the team’s strategic expansion abroad as part of the NFL’s Global Markets Program.
“BDA has more than 40 years of experience creating enthusiastic fans through branded merchandise for retail, giveaways and high-end gifting programs,” says Jay Deutsch, CEO and co-founder of BDA. “Leveraging our vast European account teams and distribution resources, we’re proud to expand our long partnership with the Seattle Seahawks and the NFL.”
International Expansion
The agency, which specializes in branded merch for other pro sports entities and other high-profile brands, expanded its European presence in June by acquiring The Great Branding Company, a U.K.-based merch provider that works with prominent European sports franchises, including Manchester City, Inter Milan and Real Madrid.
- The year prior, BDA acquired German distributor ipm|gruppe.
- BDA maintains offices in the U.K., France and Germany.
“We believe this is just another step in our evolution to become the best sports merchandise agency in both the U.S. and Europe,” Deutsch says.
