BELLA+CANVAS (PPAI 304892, S6) has launched FAM 2.0, the second iteration of content for the Los Angeles, California-based supplier’s online course, Fashion Apparel Masterclass (FAM). FAM 2.0 includes video lessons on three new relevant topics, along with interactions, downloadable resources and customer-ready selling tools.
“The promotional industry is constantly changing, which is why we designed FAM—to be a resource for the current problems sellers face,” says Summer Barry, creative and marketing director for BELLA+CANVAS.
Since the launch of FAM in January 2019, the program has acquired an active roster of 3,500 industry professionals. The content addressed in FAM 2.0 responded to the feedback the company received from users of the program’s first iteration. Barry says, “We asked the FAM community what information they were hungry for and let that drive the content.”
The new module includes an update on dynamics affecting the promotional products industry, a course on the difference between premium and faux premium garments and a look at differences in premium brands. Completing the Fashion Apparel Masterclass also earns CAS credits from PPAI.
