When New Shepard’s 11th human flight, NS-31, lifted off April 14, it wasn’t just another milestone for space tourism, it was a headline-grabbing cultural event.

Blue Origin’s flight made history as the first all-women crew since 1963 and included pop icon Katy Perry, journalist (and Oprah’s bestie) Gayle King, STEM advocate Rhiannon Wilcox, pilot Gopi Thotakura and Emmy-winning broadcaster Lauren Sánchez – who also happens to be Blue Origin founder Jeff Bezos’ fiancée.

So naturally, the merch had to match the moment. Enter the NS-31 collection: a limited-edition line that mixes retail polish and meaningful symbolism with just the right amount of spaceflight swagger.

The NS-31 Patch Hat showcases four different patches, including the official mission patch (yep, the same one the crew wore on their suits). The other patches include the Blue Origin feather logo, an embroidered rocket and one that reads “taking up space.” It’s a clever pun that nods at gender equality and STEM visibility.

The NS-31 Crewneck Sweatshirt is soft, simple and perfect for post-launch lounging. The front is clean, with just the Origin feather logo, while the back tells a story with a blown-up version of the official mission patch. The symbolic details are easy to miss until you’re up close. Among them, a firework for Perry (obviously), a microphone for King and a character from Sanchez’s children’s book. Every icon tells a story and turns an 11-minute flight into something that lasts a little longer.

For patch purists who just want to add a little flair to their beloved denim jacket, the NS-31 Mission Patch is sold on its own. With its bold design and layered meaning, it’s promo with purpose. Whether you frame it next to your Teenage Dream vinyl or display it next to your kid’s science fair trophy, it’s a conversation starter.

Zero-G Tour Tease

But the real MVP of the mission? Cross-promotion. Katy Perry revealed the set list for her upcoming world tour (which coincidentally begins next week) mid-flight – just your average zero-gravity announcement.

  • She also plans to write a song about her space experience, extending the momentum into a smart move for the Perry brand.


Blue Origin isn’t just selling patch-heavy promo products; it’s building equity in space travel. By turning missions into moments and pop stars into passengers, the company is making spaceflight inspirational and accessible. For a firm big on space tourism, that kind of brand engagement matters. It doesn’t just make headlines, it makes fans, followers, and eventually, paying passengers.

With NS-31, Blue Origin didn’t just send a crew to space – it launched a masterclass in how to turn a promo moment that’ll go down in the history books. The merch works because it doesn’t just commemorate the moment… it extends it.