SaaS, or software as a service, plays a bigger part of your day-to-day life than you might think. It’s behind your emails and video calls, your project management tools and your playlists. Your DoorDash order? That was SaaS, too.
Even outside your personal routine, SaaS plays a huge part. It’s in healthcare when doctors meet virtually with patients, in education when students collaborate with instructors and in real estate when homebuyers swipe through listings. In short, anytime you use an online tool, SaaS is at work.
Companies aren’t just using a handful of SaaS tools, either. In 2023, businesses used an average of 371 SaaS apps, up 32% from 2021. This growth highlights how important cloud-based software has become for a variety of functions, from communication to project management and more.
Last year, spending on SaaS reached $232 billion, and by 2030, this figure could jump to $900 billion. With all this growth, SaaS companies have an opportunity to stand out from the crowd and create deeper connections with customers.
But how can SaaS companies make these connections? Interactions happen behind devices, with no face-to-face contact. Promo can help humanize the experience. Items like custom laptop sleeves and power banks offer brand visibility and make each interaction feel more personal. Every time someone uses or sees these custom products, they reinforce the brand’s presence and remind customers of what they enjoy about the platform or app.
Promo also provides a way for SaaS companies to wow customers right from the start. When deciding whether to move forward or move on to the next SaaS tool, about 63% of customers consider the onboarding process. By surprising customers with a thoughtful promo, companies can make them feel valued from the first time they log in.
And as consumers use the SaaS tool, promo items can help create a positive experience every time they log on. This also matters, with 87% of customers believing that companies should invest more in delivering a consistent experience.
No matter the type of SaaS company, standing out and providing a personal touch is key. With promo products, these companies can create lasting connections that go far beyond digital interactions.
Remote-ready Promo
More than 80% of professionals work from home, and nearly two-thirds work fully remote. SaaS companies can support remote workers with practical promo items like branded laptop stands, personalized notebooks and custom coffee mugs that can enhance their workspaces and daily routines.
Ready, Set, Backup
By 2028, Gartner predicts that 75% of companies will prioritize backing up their SaaS apps, up from just 15% in 2024. This shows just how much businesses rely on cloud solutions for tasks like customer management and financial tracking. By using promo like portable hard drives or custom USB drives, companies can build trust with customers.
Build Bonds With Branded Merch
In the digital world of SaaS, building meaningful connections with customers can be tough. Research shows that 80% of people are more likely to do business with companies that offer tailored interactions, and 90% say personalization is important. Promotional products provide a simple, effective way to add that personal touch. By sending branded items like wireless charging pads or desk organizers, SaaS companies can create a lasting, tangible connection that makes customers feel valued.
Use Promo To Spark Buzz
Promo products are a great way for SaaS companies to generate some word-of-mouth chatter. Research shows that 91% of B2B buyers trust recommendations from others. When cloud-based providers give people promo at trade shows, conferences or other industry events, they’re giving their audience something they can share and talk about. Whether it’s a branded tote bag or a laptop sticker, these items get noticed and boost the chances of referrals and leads.
Take it a step further by incentivizing referrals with promo products. A branded gift for a recommendation can turn happy customers into loyal advocates, sparking that craveable word-of-mouth buzz.
Turn The Page On Turnover
Most SaaS companies experience an average churn rate of 5% to 10% annually. Customers may leave for all kinds of reasons, from slow customer support to frequent technical issues. Lost customers mean lost revenue, so SaaS companies need to find ways to keep customers engaged and loyal. With promo items like branded notebooks or tech accessories, SaaS companies can show customers that they are valued. These small gestures can strengthen the business relationship, helping customers feel appreciated and more likely to stick around.
Increasing Prices? Turn It Into A Positive With Promo
From 2022 to 2023, most SaaS companies (73%) raised their prices by about 12%. Nobody likes paying more for something, but promo can help offset the sting. By sending customers promo like a custom desk accessory or mug, SaaS companies can show appreciation for their customers’ continued support. Even as prices go up, companies can show their commitment to providing extra value.
Campaign Collateral
Welcome new customers to a SaaS platform with the Wheaton Cotton & Bamboo Phone Lanyard. This sleek, multi-device charger keeps phones, tablets and laptops powered up during busy days. Wear it as a crossbody accessory or comfortably around the neck.
Logomark / PPAI 110898, Platinum / logomark.com
Cloud-based companies of all kinds can use the Keyconnect Charging Cable to keep people connected and powered up from anywhere. It’s crafted with recycled PET plastic and recycled aluminum and features a full-color imprint.
HPG / PPAI 110772, Platinum / hpgbrands.com
When kids are logged into educational platforms, the 20-ounce Iconic Pop Bottle keeps them hydrated. It features a unique fidget-pop handle and keeps drinks cold for up to 24 hours.
Elemental Bottles / PPAI 770416, Standard / elementalpromo.com
A project management or customer support SaaS company could use the EZ Finger Phone Grip as a thank-you gift. This ergonomic, easy-to-use promo sticks to the back of a phone with high-quality adhesive. Each item is individually packaged in a clear zip-top bag.
Jornik / PPAI 111065, Silver / jornik.com
The Koozie Aqua Glow Water-resistant Bluetooth Speaker makes the perfect gift from wellness SaaS companies. With its portable, waterproof design, customers can take it anywhere, making it great for workouts and hangouts.
Koozie Group / PPAI 114187, Platinum / kooziegroup.com
There’s no need for frequent refills with the Behemoth 40-oz. Stainless Steel Travel Mug. This promo piece features a slider lid and straw, along with a wide mouth for easy cleaning and pouring drinks.
SnugZ USA / PPAI 112982, Platinum / snugzusa.com
