Charles River Apparel (PPAI 111644, Gold), PPAI 100’s No. 37 supplier, has announced the addition of three new hires to its sales team.

  • Brett Long will serve as national account manager.
  • Jaimee Benson will work as the business development representative for New England.
  • Tracy Royster will work as the outside sales territory manager for North Carolina and South Carolina.


“As we continue to grow and expand our presence in the market, it’s essential to add the right people to our sales organization,” says Adam Heaslewood, chief revenue officer at Charles River Apparel. “Brett, Jaimee and Tracy each bring unique skills and experiences that align perfectly with our company’s values and strategic goals. We’re excited to welcome them to the Charles River Apparel crew.”

adam heaslewood headshot
Brett, Jaimee and Tracy each bring unique skills and experiences that align perfectly with our company’s values and strategic goals.”

Adam Heaslewood

Chief Revenue Officer, Charles River Apparel

Long’s Background

As an industry veteran with almost two decades of experience, Long has served in several positions across the industry, including:


“Brett’s deep understanding of the promotional products industry and his proven track record in national account management will be invaluable as we continue to expand our reach,” Heaslewood says. “We’re looking forward to seeing the impact he’ll make at Charles River Apparel in this critical role.”

Benson’s Background

Benson’s role is newly created and will focus on growing the resort and destination markets. She has prior experience in operations, sales and retail strategy, most recently working for Sara Campbell as a multi-store operations specialist and retail manager. She’s also worked as a personal banker for Citizens.

“We are excited to have Jaimee’s dynamic energy and strategic approach on our team,” Heaslewood says. “Her extensive experience in both sales and operations makes her a perfect fit to drive growth in the resort and destination Markets.”

Royster’s Background

Royster has an extensive background in the apparel industry. She most recently worked as a brand representative for luxury designer Luxottica and a brand representative for sports and lifestyle brand Oakley.

“We are thrilled to welcome Tracy to our crew,” Heaslewood says. “Her extensive experience in the apparel industry, combined with her drive, personality and professionalism makes her an ideal representative for the Carolinas territory.”