Just in time for the holidays, fast-food icon White Castle has launched a new-and-improved version of its online merch store, House of Crave, catering to its superfans — affectionately known as Cravers.
The updated site sports a sleek new design, detailed order tracking and even layaway payment options perfect for stocking up on gifts for yourself and everyone on your holiday list.
Fans can browse and buy an array of new merch that’s fun and functional:
- The White Castle Jersey is one of several new items in the updated merch store (perfect to pair with the matching White Castle Mesh Shorts). The back features the words “Since 1921,” referring to White Castle’s founding year.
- The “Certified Craver” Trucker Hat shows off your love for Sliders in a bold white cap.
- A 40 oz. White Castle-themed tumbler will keep your favorite beverage at the temperature you “crave,” rivaling a Stanley at just $29.
- Shoe Charms to decorate favorite Crocs or clogs.
- A Night Castle Crave Light, a battery-powered neck light, ideal for late-night Slider runs.
For the holidays, scoop up limited-edition items like:
- A “Season’s Grilling” Ornament made from birch wood and acrylic ($15).
- A collectible set of 2024 Holiday Mugs for morning coffee (“Sliders Served For Breakfast”) and evening slider sessions, also $15 each.
For 20 years, White Castle’s merch store has been fueled by its community of Cravers. “We have the most passionate fans in the fast-food industry, and they love to represent White Castle with branded merchandise,” says Jamie Richardson, vice president of White Castle.
Their loyalty is legendary. Every year, Cravers compete for a spot in the prestigious Cravers Hall of Fame, which honors fans who’ve creatively showcased their love for the brand. Hall of Famers enjoy exclusive perks like limited-edition merch and special event invitations.
Founded more than a century ago and headquartered in Columbus, Ohio, White Castle is credited as America’s first fast-food hamburger chain. In addition to its 340 restaurants, the family-owned brand has a retail division that brings its famous Sliders to freezer aisles nationwide.
Whether you’re decking the halls with White Castle ornaments or sporting a Craver jersey and trucker cap, the updated House of Crave makes it easy to show off your love for the brand this holiday season.
