Custom Ink is about to have a leadership change in the coming weeks.
The Fairfax, Virginia-based company has announced Marc Katz, the company’s co-founder, has stepped down as CEO, clearing the way for former Realtor.com CEO David Doctorow to take on the top job in August.
- Katz will stay connected to Custom Ink (PPAI 594384) as chair of the company’s board.
- Doctorow served as CEO of Realtor.com from 2020 to 2023.
- Custom Ink is PPAI 100’s No. 17 distributor, earning high marks in Growth, Revenue and Online Presence.
“We’ve undertaken major changes since the pandemic to refocus on our digital roots, and now it’s time for a new CEO to lead us to new heights,” Katz says. “David is a proven leader with an impressive track record building digital business. He’s also a terrific person, and the Board and I have enormous confidence in him to lead Custom Ink.”
Bringing On A Fresh Perspective
Doctorow joins Custom Ink with three decades of experience in technology and sales ranging across different industries.
- As CEO of Realtor.com, the company’s revenue and site traffic grew under his tenure.
- Prior to that, Doctorow spent nearly four years as head of global growth at eBay.
- He has also spent multiple years in leadership roles at Expedia and Hewlett Packard.
“What Marc and the team have accomplished over the last 25 years is remarkable, and I’m honored and excited to step into the CEO role and lead Custom Ink going forward,” Doctorow says. “This is a great company, built on a foundation of strong values, and I feel deeply aligned with its mission to help people create a stronger sense of community and connection.”
- In December of last year, Custom Ink laid off nearly 500 employees.
- In 2021, the company acquired Swag.com, which recently unveiled an ambitious plan to try to level the playing field for promo smaller distributors.