eXtendTech (PPAI 678500, Standard-Plus), a NetSuite consulting, design and development firm, has announced the appointment of Dale Denham, MAS+, former president and CEO of PPAI, as its newest CEO. The firm tapped Denham to drive its growth and lead its expansion into new markets, it says.
A 30-year industry veteran, Denham has served in top roles across the promo sector.
- Denham most recently served as president and CEO of PPAI for three years.
- He worked as senior vice president and chief information officer of distributor Geiger for a decade.
- Prior to that, he also held the role of senior vice president of the Advertising Specialty Institute (ASI) for 10 years.
Sam Hornstein, the founder of eXtendTech, says Denham’s appointment will allow himself more time to focus on other areas of the business.
PPAI Solutions Center | eXtendTech
“I’m grateful that his leadership will afford me the time to focus on producing and delivering the best possible solutions,” says Hornstein. “His vision will empower us to reach our full potential across all areas. Dale is a catalyst for performance, driving success at all levels of our business and client relationships.”
Sam Hornstein
Founder, eXtendTech
Denham says he’s eager to serve in his new position.
“I’ve long admired the incredible value eXtendTech has brought to the promotional products industry,” says Denham.” Sam and his team have built a powerhouse, delivering critical apps for NetSuite that extend well beyond the promotional market. I’m excited to continue this journey and expand eXtendTech’s impact, solving complex business challenges and creating a company where both customers and employees thrive.”
Dale Denham
CEO, eXtendTech
eXtendTech works with its global clients across various industries to optimize their NetSuite experience. Under Denham’s leadership, the company plans to extend its innovative solutions to even more sectors and assist clients in achieving greater cost savings.
