When it comes to fashion, whether it’s a classic tee or something as novel as a doggy hat, The PPAI Expo 2025 had it all. Attendees saw many classic and retro pieces alongside trendier apparel items.
One trend that isn’t going anywhere is sustainability. As consumer demand has dictated, promotional products that preserve the environment are a must. “We’re actually emphasizing our eco-friendly line,” says Peggy Hsu, business development and marketing manager at Mega Cap. She explains that “you need to provide the options because eco-friendly is in demand right now.”
Another important trend is the resurgence of older styles. After all, nostalgia is all the rage these days. The Y2K and ’90s revivals are still going strong, and Old Hollywood glam continues to be a red carpet staple. But along with this trend, the idea of timeless basics is something all generations can agree upon, making it a great choice to please a broader audience.
With these trends in mind, here are just a few of the many apparel products that The PPAI Expo 2025 had to offer.
The Lightweight EVA Clog Full Print from Ubix Now is one of the supplier’s most popular items, and for good reason. These EVA clogs are lightweight and comfortable with a flippable back strap. Shoes are notoriously hard to produce, but Ubix Now does it all. “Six years ago, we started with slides and slippers, now we do all kinds of footwear,” explains Jan Maes, CEO of Ubix Now. And if the style of the shoe isn’t enough, there are “no minimums, no set-up fees and everything delivers in three weeks.”
Ubix Now / PPAI 755474, Standard-Base / ubixnow.com
The aforementioned classic tee was none other than Hanes’ Beefy-T, which celebrated its 50th anniversary at The PPAI Expo this year. The Beefy-T comes in sizes for everyone, is available in 46 colors and is made to be printed on. With a storied past, the Beefy-T’s future is full of exciting things, including the potential for expansion. “We think the Beefy-T can be a brand that lives on its own. We’ll keep paying attention to what consumer trends are and what customers demand from us, and go from there,” says Chris Guard, director of product management at Hanes.
Hanes / PPAI 191138, Gold / hanesprintwear.com
The Insulated Pullover from Hexa Custom offers a comfortable and stylish option for anyone. There are endless options for customization, with 26 colors you can apply to different panels, as well as an add-on insulated hood. This pullover follows style trends and can be updated to an eco-friendly option. “The insulated pullover is one of our trendier pieces – it’s great streetwear that’s also weather-resistant and durable,” says Jenna Dilsaver, creative director at Hexa Custom. “You can do 100% recycled insulation for sustainability purposes, which we know is really important right now.”
Hexa Custom / PPAI 767010, Standard-Base / hexacustompromo.com
The Women’s Santa Fe Shredder Snow Jacket from Tipsy Elves brings together fashion and function with a vintage flair. This jacket is outfitted with everything you need to stay warm on the slopes or for a walk in the frosty weather. Tipsy Elves is known best for its sweaters but features many other options. “We’re really open to helping customers find the best item for them,” says Liz Campbell, senior director of wholesale at Tipsy Elves.
Tipsy Elves / PPAI 721141, Standard-Plus / tipsyelves.com
Sock Club’s Athletic Quarter Crew is the perfect sock for any occasion. According to Kara Boatner, content strategist at Sock Club, it’s the supplier’s best seller, “especially for people who are going for a nostalgic vibe or retro feel.” These made-in-the-USA socks are great for everyday wear or for activities such as pickleball, Pilates or golf and offer a low minimum of 30 pairs, shipping times starting around three days and free design services. Generation Z recently declared ankle socks “dead,” so these quarter crews will be especially appealing to a younger demographic while bringing out nostalgia for others.
Sock Club / PPAI 692671, Standard-Base / custom.sockclub.com
Mega Cap’s Recycled Cuff Beanie is a classic hat made of 50% recycled polyester. It comes in four neutral colorways, allowing any logo to pop. Mega Cap offers eco-friendly versions of many of its hats, including trending styles like bucket hats. The supplier also provides “domestic decoration,” according to Hsu, as well as the ability to do quick turnaround with a low quantity.
Mega Cap / PPAI 223859, Standard-Plus / megacapinc.com
The Red Kap Men’s Long Sleeve Performance Plus Shop Shirt from Workwear Outfitters is incredibly durable. The shirt is made with patented OilBlok technology. According to Brandon Iverson, senior director of U.S. distribution sales at Workwear Outfitters, “If we had a gallon of motor oil that we poured over this garment, it would run right off and not absorb into the fabric.” Additionally, the fabric is “very breathable [and] adds about 80% more durability than a traditional poplin fabric.” It comes in eight two-tone colorways and is sure to last for years.
Workwear Outfitters / PPAI 110728, Standard-Base / wwof.com
