BRANDABLE
Slam Dunk
Co-branded national fundraiser turns charitable giving into friendly competition, March Madness-style
March Madness is one of the best times to reignite friendly rivalries, and since 2012 Brackets For Good has turned the competition into a charitable effort through nonprofit participation nationwide. Each spring, participating local nonprofit groups encourage their donors to out-fundraise “opponents” in order to advance in the bracket. Now the organization is pairing up with communications giant AT&T to sweeten the deal. While only local groups have participated to date, the partnership with AT&T now allows larger, national organizations to jump in.
Competing nonprofits play for free and keep donations received during tournament play no matter how many rounds they last. Additionally, the winner of this year’s tournament bracket will receive an additional $100,000 contribution from AT&T. Groups who participate also receive branded merchandise such as water bottles and t-shirts.
The Brackets for Good USA tourney, comprised of 64 national charities, and 11 local tournaments featuring 704 groups, will tip off on February 24. The game competition runs through March 31.
Brackets for Good, based in Indianapolis, has helped raise nearly $3 million for charities since its 2012 inception. “Brackets For Good exists because we believe that communities are strengthened when more people learn about and support charitable organizations that operate in service to the community,” says Matt McInytre, executive director and co-founder of Brackets For Good. “We’re thrilled to team up with AT&T to bring the excitement of Brackets For Good to nonprofits and nonprofit supporters across the nation.”
For more information visit bfg.org.
