MARKET SHARE
Managing Metrics
Tired of tracking down data to prove to the naysayers that your marketing efforts are working? If you’re an Apple user, you might want to look at Databox. Billed as a personal data assistant, the app notifies registered users when changes occur in metrics compiled on several platforms, including Google Analytics, Salesforce, HubSpot, Twitter and Facebook.
Once you’ve got said data in the palm of your hand, how do you make it work for you—and your customer? Databox blogger Matt Black offers these tips:
Make The Connection
Everyone on your team could use data to their advantage, so help them see how their roles connect with information and to your company’s bigger picture.
Translate
Since 65 percent of us are considered visual learners, turn those numbers into infographics or other forms of visualization to help metrics make more sense. Use terms your team understands to explain the data you provide.
Practice
Work with data as often as possible, in as many ways as possible. Find meaningful ways to integrate metrics into everyday tasks and short-term goals, and incentivize employees to use data for building your client base and growing your bottom line.
