BRANDABLE
Build Your Brand By Doing Good
More and more consumers want to reward socially responsible companies with their business, so how can you communicate your good works with them while also celebrating their commitment to social responsibility?
Xocial is an online platform built just for this purpose. On xocial, brands can redefine themselves for prospective customers who might not be aware of the charitable work they do; brands can also inspire and reaffirm customer loyalty by recognizing longtime customers for social engagement activities. Xocial marries promotions with points systems, allowing brands to focus a promotion based on audience and activity.
Coffee and donut chain Tim Horton’s used xocial to seek out users who completed the company’s Countdown to Earth Day Challenge promotion. Coupons, gift cards, promotional items and other products were awarded to users who earned ‘xocial points’ for completing challenges as part of the promotion.
