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Make Your Website More Portable
You’ve got a great website, but can your customers get the same experience from your mobile version? Rather than spending the time and resources to develop a separate mobile site, companies can work with Moovweb, a cloud-based platform designed to deliver optimized mobile experiences, to convert their websites into mobile versions that offer engaging experiences.
Ajay Kapur, CEO of Moovweb, says a great mobile experience is delivered through six dimensions: speed, responsiveness, searchability, content, conversion and usability. “Small business consumers now use smartphones at every point in their customer journey to engage with your business,” says Kapur. “But average mobile conversion rates are 70-percent lower” on mobile than desktop, he adds, contributing to a lower customer lifetime value.
Kapur says small businesses can improve the way their websites are used on mobile devices by enacting any of several strategies, including: bundling and combining page contents into as few files and images as possible; configuring mobile pages for optimum search rankings; presizing images for various screen sizes; and limiting content above the fold (the first part of the screen that users see) to 150 words or fewer.
